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The best clients ask agencies the best questions
Thanksgiving to marketers and agencies
20 Ideas for marketers & agencies
Free Research to Help Agency Growth Planning
Agencies: treat your people well; they may run a future agency review
How to evaluate agency proposals
Win more business with prospect-centric agency proposals
3 Quick Tips for Better Case Studies
Attention & Ad Effectiveness: topics marketers & agencies need to discuss
How to Establish an Insights Function by Elizabeth Oates: More Than Just Interesting
Retired P&G CEO John Pepper discusses his 1980 document: Characteristics of Successful P&G Managers
Retired P&G CEO John Pepper’s Characteristics of Successful P&G Managers
Edelman, Nikki Haley & Trust
It is NOT time for an agency review when…
It’s time for an agency review when….
A mysterious marketing & agency superpower
Better agency feedback delivers a more successful agency review
How to write agency proposals that win
Hiring a Search Consultant? Ask these Questions
Dull ads waste billions $
How to boost your brand
Agencies behaving badly
What advertisers must know about MFA sites
Jumping the Shark at Cannes
The secret to effective scope & $ discussions
The Secret Marketing & Agency Community Power
Five things Mercer Island Group will talk about at this year’s Build A Better Agency Summit
Service matters!
How to develop your marketing philosophies
Droplets: the secret weapon to better proposals
Agency Execs: please stand up (when presenting)
How to solve the great “agency pitch staffing” challenge
Your plan to win Ad Age Small Agency of the Year
How Marketers & Agencies can win the tissue session
Drive better work (and win more business) with strategic insights
How agencies and clients can make the most of agency references
Ad Age 2024 Small Agency of the Year: Agencies should apply! The industry is watching!
A Valentine for Marketers & their Agencies
The crucial role of dialogue and creative listening to achieving great strategy
Meeting with a prospect? The magic way for agencies to start a meeting.
Agencies: Please don’t lead with your tools
Making magic from data with Grace Kite
Gini Dietrich & the PESO Model, 2024
The client-agency effectiveness checklist
Is your agency ready to grow? Test yourself with the agency biz dev readiness checklist
5 Strategies for Successfully Navigating Client-Agency Partnerships in 2024
Year-end gifts clients & agencies really want from each other
Dan White & powerful marketing visuals
Leading effective client/agency relationships: the 3P’s
Turn your team into problem solvers with 7 questions
Ditch the Pitch, or Win the Pitch?
Marketers’ and Agency leaders’ best advice to their 30-year-old selves
The 4 letter word all marketers should know
Three rules for staffing your next agency pitch
Questions agencies should be asking clients
Questions marketers should be asking their agencies
Belief and conviction matter in good pitches and proposals
Mastering Client/Agency Relationships
Marketers & agency execs need training in 5 areas now
How agencies should talk about the money
You Get the Agency You Deserve: Every marketer should read Jared Belsky’s new book
Enhancing your next agency review process: 21 pitfalls marketers can readily dodge
Tips for Marketers & Agencies: Mastering the Pitch Q&A
Tombras, Figliulo, Goodby & other agency stars on What Matters to Agency Prospects
Understanding the Agency Buyer Journey to Win More Business
Marketer & Agency Exec’s guide to the agency visit
Edelman’s 2023 Brand Trust Report: What brands and agencies need to know
Former P&G CEO John Pepper on leadership, business immersion and the “Air” movie
Better clients run better pitches: 10 principles
How to develop strategic insights! Workshop in Denver July 24 & 25
Mid-Year Agency Search Trends 2023
Les Binet on advertising effectiveness, attribution, econometric modeling & share of search
Marketer & agency leader advice regarding the Hispanic market opportunity: Alma CEO Isaac Mizrahi discusses his bestseller Hispanic Market Power
Ulta Beauty’s Prama Bhatt Shares Tips for a Customer Centric Organization
Former P&G CEO John Pepper & Steve Boehler Discuss Three Principles to Achieving Good Results in Business
Former P&G CEO John Pepper’s Three Principles to Achieving Good Results in Business
How marketing and agency leaders use traditions to enhance culture and business
Can Stagwell save Crispin Porter Bogusky?
Marketers can help agencies dive deeper into the business
Clear philosophies help marketers & agency execs succeed
Step 1 in Your Agency Search: Developing a Needs Assessment
How Agencies can work more effectively with Agency Search Consultants: The 4 R’s
Chemistry’s Tim Smith on clients, leadership and blowing sh-t up on the way to AdAge’s A-List
The Keys to Strong Client-Agency Relationships
The Marketer’s guide to planning an effective agency transition
AdAge’s 2023 Small Agency of the Year Awards are open for submissions. Great small agencies should apply!
How not to react when your agency loses a pitch
A fast start to the pitch process helps agencies win
Watch the 2023 Super Bowl ads like a CMO
How to onboard your new agency for greater success
Winning With a Template
CMO Checklist for Better Agency Results
5 Steps CMOs & agencies can take to deliver better return on agency investment this year
Google’s Kevin Babcock: Advice for 2023
Yearend reading for Marketers and Agency execs
Cover Letters that Win
How to kick off a more persuasive agency pitch
2023 Advice from Yahoo SVP Jen Whelan
How OKRP Won Burger King
Be Your Client’s Strategic Support
Marketing leader tips on prepping for an unpredictable 2023
Commit to the Pitch Process
Agency leaders should sign The Project 47 Pledge (& this should matter to CMOs)
The Best Case Study I’ve Ever Seen
Getting it Write: The Art of Written Agency Proposals that Win
New (and Old) Tips on Pitching
CMOs & Agency Execs: Share of Search is a powerful proxy and predictor of Market Share
CMOs and agency execs can learn about customer centricity from the best (and worst) of Hollywood
CMOs: How to Get the Best from Your Agency (with FIG’s Judith Carr-Rodriguez)
How to Run a Modern Agency Review in a Few Quick Sprints
Balancing Brand & Performance Marketing Investment with Marketing Star Doug Brames
Boldly Go: The Agency Pitch Through the Lens of Star Trek
It pays for agencies and marketers to be gracious
Sargento’s Chip Schuman’s Tips for Marketers
The Prospect-Centric RFI
RFIs Matter!
Tips for Creating Long Term Client-Agency Relationships
A Quick Guide to Killer Agency Content from Baseball’s Best Blogger
4 Efforts to Drive Organic Agency Growth
The CMO Mid-Year Review Checklist: Leading an Effective Agency Roster
Marketers and Agency Execs Should Attend AdAge’s 2022 Small Agency of the Year Conference July 26 & 27
Principles to govern a respectful, effective agency review
A CMO tip: your agencies have a secret advantage for you
CMOs can learn from P&G Brand Management’s “What Counts” factors
A CMO tip: streamline the to-do list to get more done
P&G’s 10 Commandments of Leadership, Early 1980’s
How to be a great CMO
CMO checklist: before you run an agency review
Better clients get better agency work: the checklist
5 Strategies to Win: Small Agency of the Year
Small Agency of the Year: How the Winners Won
Small Agency of the Year: Why agencies should apply, and why CMOs should care
An update for CMOs on the US agency landscape
5 Questions CMOs should be asking their agencies
The Easiest Skill to Learn with the Highest Return
How to watch Super Bowl ads like a CMO
Forrester’s 2022 Predictions: Key takeaways for CMOs and agency leaders
CMO tips to get ahead of 2022 agency cost inflation
Marketers and agency execs can kick off 2022 with this reading
Barry O’Neil named to executive leadership role at Mercer Island Group (plus his advice to marketers and agencies!)
Mercer Island Group’s Lindsay O’Neil named to executive leadership role (plus her advice to marketers and agencies!)
The “CMO Must See Call”: building better proxies & getting better work
The CMO To-Do List BEFORE 2022 Agency Reviews
A recipe for better marketer and agency alignment and results: The Top to Top Call
Thanksgiving thoughts for marketers and agencies
How Clients and Agencies can Win the “Virtual” Chemistry Check
What CMOs and agencies can learn from the iPod launch 20-years ago
Three ways CMOs can make their firms more appealing to agencies
5 things CMOs & Agency Leaders can learn from Carlos Santana
Four tips on building more effective client-agency relationships
How to Fix Marketing Leader Tenure: Develop Effective Proxies
What CMOs can learn from Marvel’s Black Widow mess
From Campbells to Starbucks to Zillow Group: key learning for marketers and agencies (The Aimee Johnson Story)
Key takeaways for CMOS and agency leaders from Salesforce’s State of Marketing 2021 Research
A Tip For CMOs as Agency Reviews Heat Up: Don’t Hire Agency Search Consultants if They Charge Agencies
Jae Goodman on What Marketers Can Learn From Entertainment Marketing
How P&G Execs Historically Role Modeled Customer Intimacy
CEOs, CMOs and Agency Leaders Should Role Model Customer Intimacy
Build a Better Agency Summit (Chicago, August 10 & 11, 2021)
Why Great Creative Matters: The World’s Shortest Speech
Jim Stengel and Steve Boehler Discuss the Famous P&G “If I Were a Brand Manager Today” Speech
The Famous P&G “If I Were a Brand Manager Today” Speech
CMO & Agency Leader Guide to Consumer Behavior, Part 2: Creating Better Consumer-Centric Efforts
CMO & Agency Leader Guide to Consumer Behavior
7 Questions Marketers and Agency Leaders Can Use to Turn Their People Into Problem Solvers
What Marketers and Agency Execs Can Learn from Marvel
20 Truths for Marketers and Agency Leaders
DiGo Agency’s Mark DiMassimo on How CMOs and Agencies Can Succeed Together
Servant Leadership for CEOs and CMOs, With Cheryl Bachelder
Sargento Foods’ Erin Price on What B2C and B2B Marketers Can Learn from Each Other
WE’s Kass Sells on the Role of PR, Reputation Building, and Agencies in a Modern Marketing Mix
Martin Agency’s Elizabeth Paul on Selling Your Competitive Strategy with the “Sameness Collage”
CMO Guide to High-Quality Creative Feedback
Creative Reviews: The CMO Guide to Getting These Right
CMO Guide to Evaluating Creative
5 Questions About CMOs & Agencies with FIG’s Mark Figliulo
Strategist Caroline Krediet & the Dos Equis Story
10 Questions with Intel’s Tim McDonough
What Makes A Great CMO
The Power of Positive Partnerships
Three Books CMOs & Agency Leaders Should Read in 2021
Turn Your Biz Dev Efforts Upside Down for Growth & Profit
Another One Bites the Dust: Modern Agencies Fail to Differentiate
Strategic S̶e̶l̶l̶i̶n̶g̶ Dating for Agencies
Bruce Springsteen & Perfect Pitch(ing)
Jeff Goodby on Art Serving Capitalism
Why Joining the Pro-Voting Movement is Good for Your Business
5 Questions about CMOs & the C-suite with Huge’s Matt Weiss
7 Qualities of Every Successful Client-Agency Partnership
Dooley Tombras on Connecting Data + Creativity for Business Results
The Current Agency-Client Business Environment and the Opportunity Ahead
A Prospect-Centric Approach to Pitch Prep That Wins
A Winning Written Proposal
Mark Figliulo on Storytellers for the Information Age
Before You Pitch, Pick the Right Team
Bringing Your Case Studies to Life: The 5 Sections
10 Agency Biz Dev Tips
How to Position Your Agency for New Business Success
5 Tips for Presenting Your Solutions in a Pitch
A Conversation with Robin DiAngelo, Author of White Fragility
The Right Case Study Style for Every Situation
The Five Slides Every Agency Needs
Elements of a Great Case Study
Win It with Your Cover Letter
5 Biz Dev Tips for the New Normal
Qualifying Inbound Opportunities
The Prospect Business Profile: Better Questions, More Wins
Biz Dev During a Pandemic
Love the One You’re With
Preparing for Business Recovery: Ensuring Your Website Is Prospect Friendly
Creating Better Client and Agency Relationships Through 360 Reviews
Top Principles for a Prospect Friendly Website
Win More Business with Virtual Presentations
What to Do as COVID-19 Peaks
We’re All In This Together: How Agencies Can Help Their Clients Weather Covid-19

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