Great marketing efforts are a business multiplier.
Unfortunately, many marketers and agency execs are not prepared properly for the task of delivering marketing efforts that outperform the competition and drive brand success. They lack some of the basic skills needed to get every ounce of impact from the investments they are leading. Training budgets have been cut dramatically in the past twenty years and on the job training can vary dramatically in quality and effectiveness.
How can companies and agencies ensure that their teams are equipped to be the difference makers that deliver day in and out?
In our work we have seen limitations in the following areas that routinely have a negative impact on results. Focused training in these areas can have a dramatic improvement in skill and effectiveness.
Business Conversations
Strategic Insight Development
Briefing
Most marketers and agency execs would benefit from training in how to develop briefs that are more compelling and in how to conduct successful briefing sessions. While the client brief is not the same thing as the creative brief that the agency creates, both play a critical role in the success of an effort.
Better briefs and briefings yield a wide range of better outcomes, including better work, less rework, faster timing to market and lower marketing costs.
Creative & Media Evaluation Training
Feedback Training
There is an art to delivering clear, concise, direct and effective feedback. This is true whether you are giving creative feedback, responding to a proposal or giving interpersonal feedback.
Feedback is a gift. Giving effective feedback is critical to better results. Does your team have a proven process for delivering feedback?
