A few months ago I wrote about SpencerStuart’s latest annual CMO Tenure Study. The report highlighted a continued decline in average CMO tenure, with average tenure declining to its lowest point since 2009. Median tenure had plummeted to 25.5 months, the lowest on record.
Being a CMO is a tough, tough job.
Frankly, it has never been more precarious to be a senior marketing or agency leader.
I appeared on the On the Top of PR podcast recently with host Jason Mudd of Axia Public Relations.
We talked about advice I’d give to a new CMO, a tenured CMO or a marketer that wants to be a CMO. We covered topics like:
- The importance of developing proxies
- The role of prioritization and resource planning
- Working with your agencies
- Working with the rest of the C-suite
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.