Helping Agencies Succeed

You work every day to help your clients stand out in the marketplace, but like the fable of the cobbler’s children, there’s often no time in the day to apply your craft where it counts: your own shop. We help agencies find an effective way to position themselves, seek out right-size clients, and effectively grow their business.

We’ve Been in the Room

Throughout our 30+ years in the marketing consulting space, we’ve watched hundreds of agency presentations across advertising, media, PR, and every other type of marketing service specialty that’s come, gone, or endured over the years.

Your agency team benefits from our experience rating agency responses, comparing pitch presentations, and hearing the key takeaways that turn up in the client-side debriefs after the agency finalists leave the room.

With our unique view of the agency landscape, we know what helps your firm to stand out from the pack and how to capitalize on your strengths to win new business.

How We Can Help

Agency Biz Development

Pitch training
Pitch process support
Pitch strategy and insight development
RFP review & training
Sales training

Business & Marketing Strategy

Agency growth strategies
Agency positioning strategy
Strategy training
Website audit
Case study review & writing

Client Relationship Management

Client relationship repair
Client-Agency 360 Performance Assessment

The Company We Keep

We support companies ranging from global Fortune 100s to midsize firms and startups. We dive deep, providing an effective examination of business strategy, infrastructure, partner relationships and workflow processes to drive success. Our success rate is extraordinary; many of our client relationships have remained strong after 10, 15 or even 20 years, like those with Microsoft, Sprint and Starbucks.

CONTACT US

We'd love to hear from you.

When your business needs customized business solutions, look no further than Mercer Island Group. Reach out to us today to find out how we can make your business the success it deserves to be.

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What People Are Saying

Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Positive client and agency relationships are integral to what we do, and below are just some of the things clients have had to say about working with MIG.

AMI has partnered with Mercer Island Group for more than a decade and they are one of our most valuable resources! They generously share their decades of insight and knowledge that agencies of all sizes need to hear. My agency members swear by their counsel and many attribute their largest client wins to MIG’s advice and teachings.

As a smaller CPG company, we needed support as we built marketing capabilities. Mercer Island Group has been an amazing partner. They really got to know us, our business and our challenges. That depth helped them find us excellent agency partners for both creative and media. They also delivered a highly effective training on brief writing and evaluating creative, which was a game changer for our marketing team and agency partners.

We love working with the team at MIG because they always push us to a better place. Their process works – the interviews pull out strong insights and identify where we need to clarify or align on our needs, they clearly synthesize our objectives and requirements, their knowledge of the agency landscape results in a strong list of agencies, they coach all parties through the process, play many roles well (therapist, mediator, cheer section, negotiator, etc!), and always deliver!

We’ve had success with every agency search – the process results in established long term agency partnerships who have a strong business and culture fit. Also, the consistent approach allowed us to find agencies that are like-minded and able to work well together. The result is that we’ve delivered record business results the last two years.