The Insights Blog

Build a Better Agency Summit (Chicago, August 10 & 11, 2021)

Build a Better Agency Summit (Chicago, August 10 & 11, 2021)

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Is your agency as successful as you’d like? Do you dream of more?

There are thousands of marketing agencies in the United States. Advertising agencies, digital agencies, media agencies, PR agencies and more. Most are not growing as much as they’d like or making as much profit as desired.

How can you stand out? How can your agency consistently deliver 20% to the bottom-line year over year?

There’s no reason for you to work as hard as you do and not enjoy that same success. Those other agencies are not working any harder. There is a better way to run your agency — best practices in operations, finance, biz dev and more — and the Build a Better Agency Summit will cover all of these topics.

You know you’re good at what you do and that you serve your clients well. But, this conference is not about how you serve your clients — it’s about how you run your business and making sure it serves you and your team. You’ll walk away with ideas to improve your agency and its bottom line. Take some of the stress out of running your shop, plan for your future, and make more money along the way.

Register here: Registration – Agency Management Institute

The Amazing Sessions

Just a Handful of the Amazing Sessions Include:

Win More Business: Give Prospects What They Really Want

Build to Sell

How to Make Something Out of Nothing

Will I Be Able to Retire After I Retire? (How your agency will be valued & what you can do today to increase it)

You Can’t Say That! Strategies to Master Diversity in a New Decade

The Intelligently Automated Agency: How AI and Machine Learning Can Transform Your Business

Building The Practice Perfect: Content Marketing For Agencies

Using Data to Win New Clients and Keep the Ones You Have

The Red Thread for Agencies: The Simplest Way to Find the Strongest Ideas

The Amazing Presenters

You’ll Hear from Some Amazing Presenters at The Build a Better Agency Summit, Including:

Jay Baer – Best selling author and founder of Convince & Convert

Robin Boehler – A founder of Mercer Island Group, Robin has led hundreds of client-agency searches and counseled dozens of agencies on business development

Joe Pulizzi – Founder, Content Marketing Institute

Robert Rose – Best selling author & Chief Strategy Officer of The Content Advisory

Liz Nead – Best selling author, speaker and coach

Paul Roetzer – Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute

Drew McLellan – Agency owner and CEO of Agency Management Institute

Eric Vardon – CEO, Morphio

Save $200 When You Register As a Friend of Mercer Island Group! Use Code BOEHLER

Register Here!

Robin Boehler is a co-founder of Mercer Island Group. Robin has managed hundreds of agency searches and relationships for businesses of all sizes and types, like Ahold Delhaize, Starbucks, American Century Investments, PEMCO Insurance, PetSmart, Seabourn, Avis Budget Group, Sargento, Ulta Beauty and dozens of other blue-chip firms. She also has consulted to a wide array of agencies including Digitas, Periscope, DaviesMoore, W&K, GS&P, Havas, Cactus, DNA and many others. Robin’s unique ability to work with teams and help improve organizational productivity is the direct result of an eclectic background including her degree in Human Development and Family Studies from Cornell University. Robin is a frequent speaker, having presented and keynoted at events sponsored by the BMA, the 4As, AMI and others.

Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.