In our work with agencies and clients we routinely see a simple truth: the best campaigns and the biggest account wins often are driven by the best strategic insights. And compelling insights are rare.
A data point is not an insight. It’s data.
Analysis of data is not an insight. Analysis is interpretation. It’s what you think about the data.
Insight is something else. It is based on judgment and often has emotion. Insights can be derived from your target audience, brand, competition or a combination of factors. Dunkin’s “coffee is fuel” insight led to America Runs on Dunkin. GS&P’s insight that the absence of milk is motivating led to Got Milk? How do you identify strategic insights that can drive that kind of success?
Join us in Denver on July 24 & 25 and you’ll learn a repeatable process to develop meaningful insights.
Agencies that have used this approach have earned nearly $200 million in new AGI as a result of these skills. Elevate your strategic thinking and develop insights that differentiate your work, all while learning a proven framework that you can teach everyone on your team to deploy. Register here while space is available.
You’ll learn a proven strategic framework that can be taught to everyone in your company or agency.
Led by Mercer Island Group consultants Robin and Steve Boehler, you will learn how to develop actionable strategy, where to look for insights, and how to consistently succeed with real business challenges from real clients. This hands-on workshop is perfect for marketers, agency owners, leadership teams, and business development directors who are charged with growing their companies.
With this workshop, you’ll gain a competitive edge and a repeatable process to develop deep strategic insights that drive better tactics and win more new business. Get ahead of the competition with the Strategic Insights Workshop (register here)!
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
