The Insights Blog

Marketers and agency execs can kick off 2022 with this reading

Marketers and agency execs can kick off 2022 with this reading


Marketers and agency execs lead crazy, always-on lives. It’s hard to carve out time every week to stay current and to think ahead. Don’t worry – we’ve got you covered! We’ve assembled a number of our favorite articles that might help you get a head start on 2022.

What are the basic “truths” that can guide senior marketers and agency execs through their tough day to day jobs? What did the Salesforce State of Marketing 2021 report highlight? What can we learn from other industries, companies and talented folks like Marvel, Apple and Carlos Santana?

We collected five of our favorite articles to help you prep for 2022.

20 Truths for Marketers and Agency Leaders

Over the years we’ve seen a lot, learned a lot, and developed some philosophies on what works when it comes to marketing, agency, and business leadership. Much of this learning has come from working with great people and great companies.

Here is a list of 20 tips, themes, and truths we’ve observed over the years. This is by no means an exhaustive list of tips and truths – please let me know what you think and add to the list.

What CMOs and agencies can learn from Apple’s iPod launch 20-years ago

Consumer insights, compelling messages and dramatic visuals have a multiplier effect on salesmanship. They can be worth billions in revenue and even trillions in company valuation.

That is the iPod story and how it applies to CMOs and agency leaders. You can read about it here.

5 things CMOs & Agency Leaders can learn from Carlos Santana

Carlos Santana’s success is well known and well documented. Santana rose to fame in the late 1960s, was inducted into the Rock and Roll Hall of Fame in 1998 and is still active today, over fifty years after his journey began.

Marketers can learn a great deal about life and success by studying the career of Carlos Santana. Read about it here.

What Marketers and Agency Execs Can Learn from Marvel

The Marvel Cinematic Universe is enjoying an incredible run of success. It wasn’t always this way. The modern age of Marvel Comics kicked off when Marvel’s Fantastic Four #1 launched in 1961 for ten cents. A dime! The Fantastic Four, Spider-Man and many others to follow were groundbreaking: they were complex, flawed characters that showcased their humanity as much as their super-powered gifts.

From this humble beginning, Marvel has seemingly taken over the world of entertainment. Read about what can marketers and agency executives learn from Marvel here.

Key takeaways for CMOS and agency leaders from Salesforce’s State of Marketing 2021 Research

The team at Salesforce released their 7th annual State of Marketing research report. This eagerly awaited research covers the opinions of 8,200 global marketing leaders. The research is filled with interesting data and trends. The research highlights the increased optimism of marketers, how marketing has stepped up in many organizations to help drive digital transformation, the importance of data and business metrics and more.

We put our marketing and agency leader hats on and pulled out five key takeaways for CMOs and agency leaders here.

Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.