Business & Product Line Strategy

One of things we pride ourselves on is preparing businesses not only for immediate success but for continued future success as well. We partner with businesses to help outline their vision by strategically mapping out the products and services they provide and help facilitate their success.

Create Product & Services Strategies

Creating product and services strategies are important in determining the direction of our concerted efforts for branding and marketing, as well as, the future direction of your business.

There are several parts to product line strategies which include answering the following questions:

Who is Your Customer?

Identifying who you are selling to and what the market looks like allows us to narrow our focus for optimal product placement.

What is Your Market?

If the market is crowded with similar solutions, we will work with you to make it standout and differentiate them from other available solutions.

What Service or Product Are You Selling?

We will work to improve customer perception with regard to your offered solution and convince them of its efficacy to their needs.

How Will You Distribute Your Service or Product?

We will work with you to determine how we will sell the products and services and how they will be delivered to the targeted customer base and market.

What is Your Price Point?

We will work with you to develop a pricing model to correctly price your products and services in the marketplace.

How We Can Help

This product strategy will continually change as the market, customer, and competition change. We will constantly be monitoring your business strategy to keep you positioned for success.

Brand & Product Positioning

Consumer & Customer Insights

Market, Customer & Consumer Research

Competitive Intelligence & Analysis

Business Unit, Product & Launch Strategy

New Product Planning

FEATURED CASE STUDY

Toshiba

Explore how Mercer Island Group spearheaded tech giant Toshiba’s brand new initiative to engage millennials with their latest gadgets.

CONTACT US

We'd love to hear from you.

We’re confident we can help you improve your business success. Get in touch with one of our experts today.

Reach us through

Social Networks

What People Are Saying

Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Positive client and agency relationships are integral to what we do, and below are just some of the things clients have had to say about working with MIG.

Mercer Island Group saved the company… We were at a point where we needed strategic marketing direction and execution immediately. Bringing MIG onboard was the most important investment we made this year.

MIG has been an excellent business partner for Sprint for several years. They deliver excellent service levels, keen attention to detail and straight talk that helps you stay focused on what’s really important. Plus, they take a fun, unpretentious approach to the business that belies just how savvy they really are.

Mercer Island Group spent a lot of time getting to know our agency – our people, our capabilities, our experience – and combined those learnings with strategic and knowledgeable counsel to deliver a custom, insightful and actionable set of recommendations. We had candid, respectful and challenging dialogue along the way, which really strengthened the process and informed the outcome. As a result, they helped our agency identify growth opportunities, which we are acting on. It was a true partnership every step of the way.