You are growing in your career as a marketer or agency executive and you want to run the show.
There is little training available these days, so you are mostly learning on the job. What do you need to know? How do you advance your knowledge and vision?
Here’s a hint: successful, modern CMOs and agency leaders have well-developed philosophies of leadership, marketing and advertising.
And we have some advice on how to quickly expand your knowledge and help contribute to having your own personal philosophies.
The Long & Short of It by Les Binet & Peter Field
The Attention Economy by Karen Nelson-Field PhD
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
How Not to Plan by sarah carter and Les Binet
WARC – Strong marketing knowledge
IPA and Effies – Amazing case study databases
Andrew Tindall – Shares daily inspiration from System1 ad research
Dale W. Harrison – for amazing measurement thought leadership
Professor dr. Koen Pauwels – insightful writing on marketing measurement
Dr. Grace Kite – insightful marketing analysis
Edward Cotton – a top notch brand and creative strategist
Ian McGrath – posts on media and marketing strategy
Digiday, Ad Age, Adweek, Campaign Live, The Drum – trades covering a wide range, keeping you current
Drew McLellan – for small agency advice
Gini Dietrich – developer of the PESO model
Train yourself and your people! Learn how to better use data (try Dr Grace Kite‘s course at magic
numbers), learn how to brief or evaluate advertising (we can help at Mercer Island Group), make
available the right testing methodologies (try System1).
Invest in AI, even for strategy work (we do at Mercer Island Group! Try Waldo.fyi – the best strategy AI for agencies and marketers; tell them we sent you for extra features).
