Helping Marketers Succeed
We consult to clients of all sizes and structures across multiple industries in the private, government and nonprofit spaces, providing a unique and experienced outsider’s view of barriers and opportunities for success.
A Strategic and Practical Balance
Your business challenges are unique to you and your company’s situation, but Mercer Island Group has likely faced them before. That’s not to say we apply a standard approach. Rather, we place your specific business needs and challenges at the center of every consulting project, determining at a high level the strategic aims, and seeing every project through to practical application and execution.
How We Can Help
- Growth roadmaps
- Marketing planning & strategy
- Marketing effectiveness
- Marketing technology (Martech, Adtech, Transformation)
- Business planning
- Marketing & sales skill training
- Brand positioning
- Internal brand & employee strategies
- Consumer & customer insights
- Market, customer & consumer research
- Digital transformation
- Business unit & product strategy
- Product launch & growth planning
- New products
- Agency search
- Agency onboarding
- Agency transition management
- Compensation negotiation & SOW optimization
- Relationship management
- Agency roster models, optimization & productivity
- Contract negotiation & refinement
- Client-Agency 360 performance assessment
- Leadership development
- Behavioral & cultural change
- Team performance
- Modern marketing structures
- Global versus local balance
- Governance (RACI, decision making etc.)
- Functional design
FEATURED CASE STUDY
UScellular, the fifth-largest telecommunications network in the U.S., relies on its roster of agencies across advertising, media, PR, and other specialties to reach current and …
We'd love to hear from you.
When your business needs customized business solutions, look no further than Mercer Island Group. Reach out to us today to find out how we can make your business the success it deserves to be.
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What People Are Saying
Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Positive client and agency relationships are integral to what we do, and below are just some of the things clients have had to say about working with MIG.