AMI has partnered with Mercer Island Group for more than a decade and they are one of our most valuable resources! They generously share their decades of insight and knowledge that agencies of all sizes need to hear. My agency members swear by their counsel and many attribute their largest client wins to MIG’s advice and teachings.

As a smaller CPG company, we needed support as we built marketing capabilities. Mercer Island Group has been an amazing partner. They really got to know us, our business and our challenges. That depth helped them find us excellent agency partners for both creative and media. They also delivered a highly effective training on brief writing and evaluating creative, which was a game changer for our marketing team and agency partners.

We love working with the team at MIG because they always push us to a better place. Their process works – the interviews pull out strong insights and identify where we need to clarify or align on our needs, they clearly synthesize our objectives and requirements, their knowledge of the agency landscape results in a strong list of agencies, they coach all parties through the process, play many roles well (therapist, mediator, cheer section, negotiator, etc!), and always deliver!

We’ve had success with every agency search – the process results in established long term agency partnerships who have a strong business and culture fit. Also, the consistent approach allowed us to find agencies that are like-minded and able to work well together. The result is that we’ve delivered record business results the last two years.