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Your Agency Doesn’t Need a Better Pitch. It Needs a Better Insight.
A better-looking pitch deck cannot fix a pitch that fails to solve the prospect’s problem. Before you polish the next pitch, ask whether your strategic insights have actually changed the
Past Stories
Your Agency Doesn’t Need a Better Pitch. It Needs a Better Insight.
A better-looking pitch deck cannot fix a pitch that fails to solve the prospect’s problem.
Agency “Outcomes” Claims: Strategic Agency North Star, or BS?
Outcomes are all the rage. And they should be. C-Suites, boards and owners demand them.
Is our CMO minding the store?
The WPP-Sony warning for marketers By now, your CEO has probably read about it. Former
What’s the perfect way to kick off a pitch?
How to make your pitch opening more prospect-friendly Agency pitches have a universal problem: getting
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.