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Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. Publicis led the way with an ever-increasing emphasis on principal buying
Past Stories
Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past
Follow these experts, be a better marketer! Vol. 2
It is so hard to keep up with seemingly daily changes in technology, marketing, media
Run a Modern Agency Review in a Few Quick Sprints
Every year there are hundreds of agency selection processes in our industry. While we run
Procurement can work better with Agencies
Last week we wrote about the vital and often misunderstood role that corporate Strategic Sourcing
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.
