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What Did We Learn from Q3 2026 Holdco Earnings Calls?
Earnings calls offer a special, brief glimpse into a public company. But remember, an earnings call is not a news event. It’s an ad. The audience isn’t clients or employees.
Past Stories
What Did We Learn from Q3 2026 Holdco Earnings Calls?
Earnings calls offer a special, brief glimpse into a public company. But remember, an earnings
The Agency AI Arms Race Isn’t an Arms Race. It’s a Subscription.
Every holding company is telling clients they are investing hundreds of millions in AI. WPP:
Your Agency Fee Needs a Business Case, Not Just a Spreadsheet
Your team has spent weeks explaining how it can help the client. You have discussed
Chemistry Starts Before the Meeting
Before a potential client meets your team in person, your proposal and your interactions may
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.