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There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has
As Mercer Island Group’s Robin Boehler likes to say, the pitch process is like dating.
The iPod recently turned 20! A little over twenty years ago Apple launched the iPod
Today’s CMO has one of the most difficult jobs in history and needs the best