Unique Insights for Both Marketers and Agencies
The Insights Blog
Featured
Droplets: the secret weapon to better proposals
The perfect sentence, properly placed, can make a world of difference to the persuasiveness of an agency’s written proposal. And the perfect line added to your formal or informal pitch,
Past Stories
Turn your team into problem solvers with 7 questions
How do you train your people to be better problem solvers? We often hear from
Ditch the Pitch, or Win the Pitch?
A recent report on pitch practices in the US suggested that agency pitches could cost
Marketers’ and Agency leaders’ best advice to their 30-year-old selves
Senior leadership and younger staff can have a very different view of the world. Execs
The 4 letter word all marketers should know
Marketers and agency execs have some of the most demanding jobs on the planet. These
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take
Search Consultants play an important role in the agency world. They may only represent about 25% of agency searches, but typically manage
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started.