The Keys to Strong Client-Agency Relationships

high five

Over the years, we’ve conducted hundreds of client-agency 360 reviews, a process wherein we talk to and survey clients and their agencies to find out what’s working, what’s not, and “where to go from here.” Recently, we dug through results of ten years of such reviews to find out what, if any, themes could be […]

The Marketer’s guide to planning an effective agency transition

marketer guide to effective agency transitions

Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency relationship can provide. […]

How not to react when your agency loses a pitch

should be the visual

We recently ran a creative review for a fine regional brand. The client was battling much larger competition and were outspent dramatically. The client needed new breakthrough creative to help their budget work harder. They knew that the right agency partner, creating the right work, could be the marketing effectiveness multiplier they needed to compete. […]

A fast start to the pitch process helps agencies win

Faster Start

A well-run pitch process can set up an agency for success. This sounds obvious, yet we often see agencies lose for the wrong reasons. Often they simply save too much work for too late in the process. Agencies often get off to a slow start in prepping for a pitch. We often see agencies not […]

Watch the 2023 Super Bowl ads like a CMO

Super Bowl

In the run up to last year’s Super Bowl, we wrote about many of the basic approaches that marketers use to evaluate advertising during the biggest advertising event in the world. With this year’s annual advertising (and football) celebration just days away, we thought it would be fun to share some additional advertising principles that […]

How to onboard your new agency for greater success

MIG Guide

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next […]

Winning With a Template

sketch of blueprints on globe

How to Write an RFI Response Without Starting From Scratch In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new […]

CMO Checklist for Better Agency Results

CMO checklist

Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is what works. The […]