The Easiest Skill to Learn with the Highest Return
What one skill can everyone master that has high returns, is easy to implement and can require zero investment other than a little bit of your time? We recently held another Mercer Island Group strategic insight training workshop. Strategists and agency execs from all over attended. They worked on some real world, real client challenges […]
How to watch Super Bowl ads like a CMO
The world’s annual football and advertising celebration is just days away! Globally around 150 million people will watch the Super Bowl. Roughly 100 million people in the US alone will watch! The event is one of the world’s weirdest annual affairs including the spectacle of the game, the personalities involved, big ticket half-time performers and […]
Forrester’s 2022 Predictions: Key takeaways for CMOs and agency leaders
The team at Forrester recently released their annual “predictions” report covering 2022. And they followed up their report with a helpful webinar. This is an important report with a number of observations that are worth considering. The key overview is spot on: “In 2022, the new normal will be more new than it will be […]
CMO tips to get ahead of 2022 agency cost inflation
Agency costs are escalating rapidly. There are a number of reasons for this including a labor shortage, intense competition for the same people from a number of other industries (consulting, tech, clients), the great resignation, increased training needs, increased operating and technology costs and overall inflation. We are seeing and hearing about double digit cost […]
Marketers and agency execs can kick off 2022 with this reading
Marketers and agency execs lead crazy, always-on lives. It’s hard to carve out time every week to stay current and to think ahead. Don’t worry – we’ve got you covered! We’ve assembled a number of our favorite articles that might help you get a head start on 2022. What are the basic “truths” that can guide […]
Barry O’Neil named to executive leadership role at Mercer Island Group (plus his advice to marketers and agencies!)
As we look ahead to what undoubtedly will be another exciting (crazy!) year, we are delighted to announce that Barry O’Neil has been promoted to an executive leadership role at Mercer Island Group. In his role as Director, Barry will continue to lead major client and agency engagements while overseeing the building of even better […]
Mercer Island Group’s Lindsay O’Neil named to executive leadership role (plus her advice to marketers and agencies!)
Marketers and agencies face both exciting and very tough challenges as they exit 2021 and look ahead to the new year – and Mercer Island Group’s Lindsay O’Neil will continue to be there to help guide their success. Lindsay has been promoted to an executive leadership role at Mercer Island Group and will be continuing […]
The “CMO Must See Call”: building better proxies & getting better work
Your agency is working on an important new campaign. The objective is clear and the business need is important. The client has completed and shared new research into the target audience’s behaviors, needs and wants. The client team prepared and delivered a strong briefing session. The agency has developed an insightful creative brief. The agency […]
The CMO To-Do List BEFORE 2022 Agency Reviews
Are you thinking there is an agency review up ahead for your company in 2022? The average tenure of agency relationships these days is roughly three years. For marketers with multiple agencies, that means that at almost any time there is an agency review being considered, is underway or has recently wrapped up. The need […]
A recipe for better marketer and agency alignment and results: The Top to Top Call
Marketers face tougher jobs in 2022 than ever before. And they need to get every ounce of productivity and effectiveness from their agency investments. The impact on agencies is significant. In the past year there has been record CMO movement and CMO tenure has declined to its lowest levels in years. Agencies face a tougher […]