What Makes A Great CMO
We have been lucky enough to have worked with many exceptional CMOs and other senior marketing and agency leaders. What have we learned? Senior marketing and agency roles have never been more demanding and challenging. The keys to being successful in these roles have changed in the past twenty years. The most successful senior marketing […]
The Power of Positive Partnerships
I recently came across some notes I had scribbled following a discussion many years ago with a senior, wise and incredibly successful C-suite leader and this quote caught my eye: “It’s impossible to get great advertising without treating the Agency as a valued partner. It’s impossible to get great products without creating a partnership with […]
Three Books CMOs & Agency Leaders Should Read in 2021
CMOs and agency leaders have much in common. A shortage of free time and difficulty adding to their own skillsets is one of those similarities. To help, here are three books that we think all senior marketers and agency execs should read early this year. how not to plan by Les Binet & Sarah Carter […]
Turn Your Biz Dev Efforts Upside Down for Growth & Profit
Agencies everywhere are finding business development to be a greater and greater challenge. Unfortunately, the business development strategies of many agencies are not up to the challenge. Unattainable growth rates are often needed to achieve agency growth objectives The investment required and the low odds of winning pitches is debilitating The stress on organic growth […]
Another One Bites the Dust: Modern Agencies Fail to Differentiate
WPP announced a few days ago that venerable agency Grey would be folded underneath AKQA. Another one bites the dust. Grey – founded in 1917 – isn’t the first historic brand to be purchased by a holding company and eventually retired. Just a sampling of agencies that have disappeared or been merged into other brands […]
Strategic S̶e̶l̶l̶i̶n̶g̶ Dating for Agencies
“I hate selling.” I hear that so often from agency owners and agency leaders. I especially hear it from junior agency staffers. I think the key to moving away from “I hate selling” is to move to “I love helping others succeed.” As I think about agency success, it’s my experience that the most successful […]
Bruce Springsteen & Perfect Pitch(ing)
Written by Stephen Boehler & Lindsay O’Neil I learned the most important lesson about new business pitching from record producer Jimmy Iovine. In 2013 I was a proud dad sitting in the audience at the University of Southern California’s commencement ceremony. The keynote speaker was famous music producer and co-founder of Beats headphones, Jimmy Iovine. […]
Jeff Goodby on Art Serving Capitalism
Jeff Goodby needs very little introduction! Jeff wrote for the Harvard Lampoon before working with Hal Riney at Ogilvy & Mather. Jeff and his friend Rich Silverstein started GS&P in 1983. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?” Jeff […]
Why Joining the Pro-Voting Movement is Good for Your Business
Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: how is your […]
5 Questions about CMOs & the C-suite with Huge’s Matt Weiss
Matt Weiss, President of Huge Brooklyn, has already put together quite a storied career and he’s still an up and coming talent. With a background leading global accounts at McCann like Mastercard, serving as chief of staff at KBS+ and global agency CMO at Havas, Matt has seen it all and stopped for a few […]