The biggest account wins and the best campaigns are often driven by the best strategic insights. We see this daily in our work with agencies and clients.
But… compelling insights are rare.
A data point is not an insight. It’s data.
Analysis of data is not an insight. Analysis is interpretation. It’s what you think about the data.
Insight is something else. It is based on judgement and often has emotion. Insights can be derived from your target audience, brand, competition or a combination of factors. Dunkin’s “coffee is fuel” insight led to America Runs on Dunkin. GS&P’s insight that the absence of milk is motivating led to Got Milk? How do you identify strategic insights that can drive that kind of success?
Join us in Denver on March 11 & 12 and you’ll learn a repeatable process to develop meaningful insights that can help your presentations stand out, lead to better work and win more business.
Agencies that have used this approach have earned nearly $200 million in new AGI as a result of these skills. Elevate your strategic thinking and develop insights that differentiate your work, all while learning a proven framework that you can teach everyone on your team to deploy. Learn more here, or go straight here to register while space is available.
You’ll learn a proven strategic framework that can be taught to everyone in your company or agency.
Led by Mercer Island Group consultants Robin and Steve Boehler, you will learn how to develop actionable strategy, where to look for insights, and how to consistently succeed with real business challenges from real clients. This hands-on workshop is perfect for marketers, agency owners, leadership teams, and business development directors who are charged with growing their companies.
With this workshop, you’ll gain a competitive edge and a repeatable process to develop deep strategic insights that drive better tactics and win more new business. Get ahead of the competition with the Strategic Insights Workshop (register here)!
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.
