The Marketer’s guide to planning an effective agency transition

marketer guide to effective agency transitions

Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency relationship can provide. […]

How not to react when your agency loses a pitch

should be the visual

We recently ran a creative review for a fine regional brand. The client was battling much larger competition and were outspent dramatically. The client needed new breakthrough creative to help their budget work harder. They knew that the right agency partner, creating the right work, could be the marketing effectiveness multiplier they needed to compete. […]

A fast start to the pitch process helps agencies win

Faster Start

A well-run pitch process can set up an agency for success. This sounds obvious, yet we often see agencies lose for the wrong reasons. Often they simply save too much work for too late in the process. Agencies often get off to a slow start in prepping for a pitch. We often see agencies not […]

Watch the 2023 Super Bowl ads like a CMO

Super Bowl

In the run up to last year’s Super Bowl, we wrote about many of the basic approaches that marketers use to evaluate advertising during the biggest advertising event in the world. With this year’s annual advertising (and football) celebration just days away, we thought it would be fun to share some additional advertising principles that […]

CMO Checklist for Better Agency Results

CMO checklist

Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is what works. The […]

Google’s Kevin Babcock: Advice for 2023

2023 Tips Google

By Stephen Boehler with Google’s Kevin Babcock How can marketers and agencies make the most of the year ahead? No organization on the planet has more data than Google, and Google’s offerings represent a staple for most modern marketers and their budgets. And Google’s main offering – Search – represents just a fraction of the […]

Yearend reading for Marketers and Agency execs

Best Content

By Stephen Boehler & the team at MIG It’s been an eventful year for the team at Mercer Island Group! We’ve shared a great deal of content aimed at helping marketers be better marketers, agencies be better agencies and how the two can succeed together. We’ve captured advice for 2023 from Yahoo SVP Jen Whelan, […]