Chemistry’s Tim Smith on clients, leadership and blowing sh-t up on the way to AdAge’s A-List
By Steve Boehler with special guest Tim Smith It’s very hard to grow an agency from scratch. Getting the agency’s headcount past 50 takes talent and commitment and very few agencies ever get that large. Breaking 100 seems like an impossible feat and going past 150 – the AdAge definition of “small agency” – takes […]
The Marketer’s guide to planning an effective agency transition
Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency relationship can provide. […]
AdAge’s 2023 Small Agency of the Year Awards are open for submissions. Great small agencies should apply!
AdAge’s annual Small Agency of the Year Awards are now open for submissions for 2023! This is the only awards program of its kind tailored to agencies of 150 or fewer employees. These awards, now in their 15th year, recognize the best in small agencies from overall agency of the year to agency of the […]
How not to react when your agency loses a pitch
We recently ran a creative review for a fine regional brand. The client was battling much larger competition and were outspent dramatically. The client needed new breakthrough creative to help their budget work harder. They knew that the right agency partner, creating the right work, could be the marketing effectiveness multiplier they needed to compete. […]
A fast start to the pitch process helps agencies win
A well-run pitch process can set up an agency for success. This sounds obvious, yet we often see agencies lose for the wrong reasons. Often they simply save too much work for too late in the process. Agencies often get off to a slow start in prepping for a pitch. We often see agencies not […]
Watch the 2023 Super Bowl ads like a CMO
In the run up to last year’s Super Bowl, we wrote about many of the basic approaches that marketers use to evaluate advertising during the biggest advertising event in the world. With this year’s annual advertising (and football) celebration just days away, we thought it would be fun to share some additional advertising principles that […]
CMO Checklist for Better Agency Results
Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is what works. The […]
5 Steps CMOs & agencies can take to deliver better return on agency investment this year
CMOs and their agencies are looking to get the year off to a great start. CMOs and their agencies everywhere remain as busy as ever. Marketers and agencies are expected to produce more with less and to deliver even better results. There is enormous stress on both growth and cost effectiveness. And today there is […]
Google’s Kevin Babcock: Advice for 2023
By Stephen Boehler with Google’s Kevin Babcock How can marketers and agencies make the most of the year ahead? No organization on the planet has more data than Google, and Google’s offerings represent a staple for most modern marketers and their budgets. And Google’s main offering – Search – represents just a fraction of the […]
Yearend reading for Marketers and Agency execs
By Stephen Boehler & the team at MIG It’s been an eventful year for the team at Mercer Island Group! We’ve shared a great deal of content aimed at helping marketers be better marketers, agencies be better agencies and how the two can succeed together. We’ve captured advice for 2023 from Yahoo SVP Jen Whelan, […]
