A Valentine for Marketers & their Agencies

marketers and agencies

At Mercer Island Group, we LOVE marketers. We LOVE agencies.  And we LOVE to help them succeed. The marketing and advertising world is a tough, tough business. We are lucky to be able to serve marketers and agencies and we are incredibly thankful to the people, their brands and agencies. With so much gratitude in […]

The crucial role of dialogue and creative listening to achieving great strategy

The crucial role of dialogue and creative listening to achieving great strategy

Great strategy is hard to come by and hard to create. When things go well, it can be magic. It can be the foundation that campaigns like “The World’s Most Interesting Man” and “Snickers Satisfies” are built upon. When things go wrong, the “work”, the people and the business suffer. What’s the special alchemy that […]

Meeting with a prospect? The magic way for agencies to start a meeting.

Meeting with a prospect? The magic way for agencies to start a meeting.

We talk with agencies every day. Since we manage so many agency reviews on behalf of clients, agencies often want to talk and present us with their capabilities. They want to be sure they are on our radar. It makes sense. And we appreciate it. It’s part of our job! To best represent our clients […]

Making magic from data with Grace Kite

Magic Numbers

By Steve Boehler with special guest Dr. Grace Kite How can marketers and their agencies use data to better serve their businesses? One key foundation of successful modern marketing is a deep knowledge of data and how to make data science better serve our understanding of customers, competitors and markets. Yet few marketers are well […]

Gini Dietrich & the PESO Model, 2024

Gini Dietrich & the PESO Model, 2024

By Steve Boehler with special guest Gini Dietrich Paid. Earned. Shared. Owned. Today, the idea of a holistic strategy guiding these different approaches is becoming more common by the day. However, it was not always that way. This thinking is less than twenty years old; basically a teenager! PR pro Gini Dietrich is one of […]

The client-agency effectiveness checklist

The client-agency effectiveness checklist

How can clients and agencies know they are ready for a great year together? We’ve written about the 3P’s that lead to effective client-agency relationships. The people need to be committed to the relationship and trained in all the skills needed to deliver great work that builds the business. Effective marketing and agency work needs […]

Year-end gifts clients & agencies really want from each other

Year End Gifts

The end of the year is just round the corner and last-minute shopping will pick up steam every day. Clients and agencies will often treat their partners to year end gifts large and small. It’s a lovely idea. But what do clients and agencies really need and want from each other? Here’s a list of […]

Dan White & powerful marketing visuals

The Marketing Mix Eye

By Steve Boehler with special guest Dan White If you are a marketer and you don’t know who Dan White is, you probably know his visuals. Dan White is a business innovator that expresses important, complex marketing theories in simple to digest, beautiful graphics. His ideas, frameworks and visualizations have influenced generations of marketing and […]