The annual Build A Better Agency Summit is coming up May 19-21 in Denver.
This is the ideal agency conference for small to mid-sized agency leaders! The focus is on how to run an agency business better, so that it’s more sustainable, scalable, and down the line if you want to — sellable. The Build A Better Agency Summit presented by Agency Management Institute is an agency leader’s best annual investment in their business. This year’s conference is nearly sold out already (act now!) and will host over 400 small and mid-sized agency executives.
The Boehlers (Robin and Steve) are once again lucky enough to have been invited again to share our perspective, representing Mercer Island Group.
Not everyone can attend, so I thought I’d share just a few snippets of what the Mercer Island Group team will be talking about.
First, a few quick notes about Build A Better Agency Summit. Forbes calls it the #1 conference for agency executives (here). There will be special guest speakers and plenty of roundtables, plus networking time for all. This conference is a learning opportunity and you’ll walk away with plenty of ideas on how to Build A Better Agency. Take a look at the agenda and register here.
Here’s how BABA works. Day one, Monday May 19, is “Members Day”. It’s only open to Agency Management Institute members. We expect around 200 agency leaders to be present.
Days two and three (May 20 & 21) are the main conference, open to anyone that registers. This event always sells out and there will be around 400 agency execs in attendance.
We are thrilled to be back, and here’s what we’ll talk about!
May 19, Member Day: Mistakes Agencies Make When Pitching
Robin and I will take the stage for 90 minutes to walk through the top mistakes agencies make when pitching new business.
We promise it will be both fun and informative. As we edit our talk, the biggest challenge is in editing the size of the list we’ll cover! We currently have a list of over 50 mistakes that we’ll need to streamline to fit our time on stage.
We’ll cover the mistakes and give practical suggestions on how to pitch better and win more.
May 21, Open Conference Closing Discussion with AMI CEO Drew McLellan: Current Trends in Pitching, New Business & Client Needs
Register now (here) for BABA 2025!
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.
