Yearend reading for Marketers and Agency execs
By Stephen Boehler & the team at MIG It’s been an eventful year for the team at Mercer Island Group! We’ve shared a great deal of content aimed at helping marketers be better marketers, agencies be better agencies and how the two can succeed together. We’ve captured advice for 2023 from Yahoo SVP Jen Whelan, […]
2023 Advice from Yahoo SVP Jen Whelan
We’re leaving behind a crazy year and need to turn our attention to a new year with both new and continuing challenges. What should we be focused on as marketers as we approach the new year? To answer that question, we spent time with our friend (and Yahoo SVP Marketing) Jen Whelan. It’s hard to […]
How OKRP Won Burger King
By Steve Boehler with OKRP CSO Nate Swift Burger King. An iconic brand. Over 7,000 restaurants in over 3,000 United States cities. A brand supported by a rich history of agencies like Crispin Porter & Bogusky, BBDO, McCann, Y&R, JWT, DMB&B, N.W. Ayer, Lowe Lintas & Partners, Ogilvy, Saatchi & Saatchi and McGarryBowen. Along with […]
Forrester’s 2022 Predictions: Key takeaways for CMOs and agency leaders
The team at Forrester recently released their annual “predictions” report covering 2022. And they followed up their report with a helpful webinar. This is an important report with a number of observations that are worth considering. The key overview is spot on: “In 2022, the new normal will be more new than it will be […]
Marketers and agency execs can kick off 2022 with this reading
Marketers and agency execs lead crazy, always-on lives. It’s hard to carve out time every week to stay current and to think ahead. Don’t worry – we’ve got you covered! We’ve assembled a number of our favorite articles that might help you get a head start on 2022. What are the basic “truths” that can guide […]
Barry O’Neil named to executive leadership role at Mercer Island Group (plus his advice to marketers and agencies!)
As we look ahead to what undoubtedly will be another exciting (crazy!) year, we are delighted to announce that Barry O’Neil has been promoted to an executive leadership role at Mercer Island Group. In his role as Director, Barry will continue to lead major client and agency engagements while overseeing the building of even better […]
Mercer Island Group’s Lindsay O’Neil named to executive leadership role (plus her advice to marketers and agencies!)
Marketers and agencies face both exciting and very tough challenges as they exit 2021 and look ahead to the new year – and Mercer Island Group’s Lindsay O’Neil will continue to be there to help guide their success. Lindsay has been promoted to an executive leadership role at Mercer Island Group and will be continuing […]
A recipe for better marketer and agency alignment and results: The Top to Top Call
Marketers face tougher jobs in 2022 than ever before. And they need to get every ounce of productivity and effectiveness from their agency investments. The impact on agencies is significant. In the past year there has been record CMO movement and CMO tenure has declined to its lowest levels in years. Agencies face a tougher […]
Thanksgiving thoughts for marketers and agencies
Thanksgiving in the US is just around the corner and it is a perfect time to be grateful. And marketers and agencies have so much to be thankful for! We are weathering the extended pandemic. The economy is essentially at full employment, and while that makes hiring difficult and inflation is on the rise, it […]
How Clients and Agencies can Win the “Virtual” Chemistry Check
As Mercer Island Group’s Robin Boehler likes to say, the pitch process is like dating. There are good dates, and bad dates. The virtual chemistry check has become a regular part of the dating process, and it will be costly for those that ignore this reality. Starting with the obvious: chemistry is important in a […]