Strategic S̶e̶l̶l̶i̶n̶g̶ Dating for Agencies
“I hate selling.” I hear that so often from agency owners and agency leaders. I especially hear it from junior agency staffers. I think the key to moving away from “I hate selling” is to move to “I love helping others succeed.” As I think about agency success, it’s my experience that the most successful […]
Jeff Goodby on Art Serving Capitalism
Jeff Goodby needs very little introduction! Jeff wrote for the Harvard Lampoon before working with Hal Riney at Ogilvy & Mather. Jeff and his friend Rich Silverstein started GS&P in 1983. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?” Jeff […]
A Conversation with Robin DiAngelo, Author of White Fragility
Written by Robin Boehler Whether we look back 100 years at the creation of the Aunt Jemima Mammy logo, or just back to 2012 to the posting of a PopChips video with Ashton Kutcher in brown makeup playing an Indian character, we come face to face with the reality that brands have not moved on […]