How to onboard your new agency for greater success
The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next […]
RFIs Matter!
Many agencies dislike the RFI step that often occurs in agency search processes. At this year’s AdAge Small Agency of the Year Conference, one presenter went as far as to suggest that an RFI (Request for Information) should be a “red flag” to agencies. That same presenter claimed that clients don’t even read agencies’ RFI […]
CMO Guide to High-Quality Creative Feedback
Over the past few weeks, we’ve covered how to evaluate creative and how to structure creative review sessions that are productive and inspiring. But how do you actually deliver creative feedback that leads to better work and better relationships? In this post, we’ll share the Mercer Island Group approach to delivering high-quality feedback, and several […]
5 Questions About CMOs & Agencies with FIG’s Mark Figliulo
Mark Figliulo is not only one of the world’s most decorated and accomplished creatives, but he is also as thoughtful and strategic as any creative leader I’ve ever known. With the pace of CMO changes having accelerated this past year, Mark graciously answered several questions from the Mercer Island Group team. What is going on […]
Strategic S̶e̶l̶l̶i̶n̶g̶ Dating for Agencies
“I hate selling.” I hear that so often from agency owners and agency leaders. I especially hear it from junior agency staffers. I think the key to moving away from “I hate selling” is to move to “I love helping others succeed.” As I think about agency success, it’s my experience that the most successful […]
Jeff Goodby on Art Serving Capitalism
Jeff Goodby needs very little introduction! Jeff wrote for the Harvard Lampoon before working with Hal Riney at Ogilvy & Mather. Jeff and his friend Rich Silverstein started GS&P in 1983. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?” Jeff […]
A Conversation with Robin DiAngelo, Author of White Fragility
Written by Robin Boehler Whether we look back 100 years at the creation of the Aunt Jemima Mammy logo, or just back to 2012 to the posting of a PopChips video with Ashton Kutcher in brown makeup playing an Indian character, we come face to face with the reality that brands have not moved on […]
