The Insights Blog

Agencies: want to grow? Don’t act small

Agencies: want to grow? Don’t act small

Agencies: want to grow? Don’t act small

Want to grow your agency? 

Look like you deserve to grow. Agencies that want to grow need to look the part. 

Many don’t. Many act small. 

It doesn’t have to be that way. 

Marketers that are looking for an agency want to be confident they have found the right partner. They want an agency that can help them succeed. They want an agency they can have confidence in. 

Instead of projecting stature and success, many agencies simply act small. They fail to stand out, fail to be memorable when they have a chance and do not manage their own presence the way they manage their clients’ visibility. 

They act small.

Here are some strategies any agency can employ to look more successful and inspire more confidence in prospects. To act big!

A Strong Point of View

Most marketers want a strategic partner, and strategic partners have a point of view. Marketers are looking for agencies that are confident and have opinions. What works? What doesn’t?

When Mischief’s Greg Hahn proclaims, “I often tell clients that they don’t have a big enough budget to be boring”, he is screaming a point of view.

What are your points of view?

Expertise

Does your agency stay current with the latest advances in marketing science and the latest in the key functional areas and marketing technologies that are required to succeed? For example, what is your depth of knowledge of key topics like “attention”, “econometrics”, “MFA sites” and “creative effectiveness”?

Whatever your type of agency, you need to be current in your expected knowledge and expertise.

Content & Social Presence

Creating great, helpful content and heightening your presence in business centric social media is a key strategy that helps an agency act big.

If you aren’t active, you’re probably invisible.

A Prospect-Friendly Website

A prospect-friendly website has everything the prospect is looking for (i.e., key agency details and capabilities) and presents the agency distinctly and positively.

You can read more about prospect-friendly websites here, see a fun video here, and join us for a webinar on February 25 (info here).

Start Now!

If you’re wondering why your agency’s inbound traffic is less than you’d like, take charge.

Take charge of your presence.

Act big.

Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.

Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.

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