Want to stay in good shape? Have a daily workout plan. Eat well, exercise and keep up your emotional wellbeing.
Want to stay in marketing shape? Commit to a daily marketing workout.
It takes a plan and commitment, and the rewards are significant.
Successful marketers and agency execs share a number of characteristics:
- They know what they know AND what they don’t know.
- They stay current with their industry and with marketing knowledge and expertise.
- They are in-touch with their target audiences and how those audiences spend their time
How do these successful marketers remain current? How do they enhance their expertise daily?
They have a daily marketing workout.
Interested in your own daily marketing workout? Try the following…
Morning Warm Up: 15 Minutes
As you start your day, quickly set the stage with a scan of what is happening in the world around you.
– Skim notifications/content from experts you follow on LinkedIn
– Scan the general, business and industry news for important items
– Read the headlines on your newsletters and only dive into critical stories
A 15 minute morning warm up will keep you informed and activate your brain for the day ahead.
The Meetings “Circuit”: Be Present
In today’s business workplace, much of our work is in meetings. Now that you’re warmed up, make the most of each meeting:
– Be on time
– Be present
– Listen and ask questions to understand
– Challenge yourself: How can I contribute more by speaking less?
– When you DO speak, be direct and respectful
High Intensity Work: Be Selective
A Healthy Schedule
Book yourself out for small patches of “you” time. Lunch. Time to reflect.
Protect that time.
