Your website is your agency’s most essential marketing tool. Research has shown that 80% of B2B prospects identify potential partners independently before the provider even knows the prospect is looking. Their first stop in their search? The agency’s website. We see this daily in our work with agencies and clients.
A prospect friendly website helps an agency get on, and remain on, more lists. Helps the agency get more at-bats. It can help you get that precious meeting with a prospect.
So just what is a prospect-friendly website? What are the keys to crafting an agency website that is a core element in a successful growth program?
Join us February 25 from 1-2PM ET for a special webinar focused on the secrets of prospect friendly agency websites. You’ll learn about how prospects research agencies and what they are looking for when they visit an agency’s website. Register here!
At Mercer Island Group, we have visited literally thousands of agency websites. We’ve used that experience plus countless discussions with clients to identify exactly what prospects are looking for when they visit an agency’s website. In this webinar we will:
- Share our learning regarding how prospects engage with agency websites
- Identify the key elements of prospect-friendly agency websites
- Share our criteria for evaluating an agency website’s “prospect readiness”
- Share good and bad examples
Join us as we pack all of this learning into a fast paced and fun hour! Learn more and register here!
This webinar is brought to you by Mercer Island Group, Highbar Training and sponsored by AMIN.
Mercer Island Group consultants Robin and Steve Boehler will lead the webinar, calling on their 30-year track record of leading hundreds of successful agency reviews (creative, media, PR, digital, etc.) and consulting to and interacting with thousands of agencies.
With this workshop, you’ll learn how to turn your agency’s website into an important competitive edge. Learn more and register here!
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.
Highbar Training develops and delivers state-of-the-art training customized to the needs of leading organizations across virtually every industry. Highbar Training has been honored to work with a wide array of amazing organizations, from Advertising to Zoos, oil wells to hotels, including global icons and local mainstays. They train all internal disciplines and are just as comfortable teaching agencies to become true client partners as helping finance folks spin riveting stories from income statements.
AMIN Worldwide (The Advertising & Marketing Independent Network Worldwide) is a coalition of over 50 independent marketing agencies, with about 30 located in the United States. Spanning the Americas, Europe, Africa, the Middle East, Australia, and Asia, AMIN represents more than 30 countries and employs over 5,500 professionals. Since 1932, AMIN has been fostering collaboration and innovation in the advertising industry. AMIN’s member agencies manage over $1 billion in client media spend and serve numerous global Fortune 500 clients. The network supports its members through shared resources, educational conferences, and global market insights, helping them adapt to the dynamic landscape of advertising.