How are your fellow agency execs thinking about – and what are they doing about – the changing marketplace for agency services?
Our friends at Agency Core are working on the answer, and you can help: participate now in a one-of-a-kind research survey and you’ll get the report, for free.
What Will The Research Cover?
The research will cover topics that agencies are keen to better understand:
- Changing Environment: How are agency leaders responding to the changing economic, political, and marketplace factors influencing the decisions of their clients and prospects when it comes to their marketing? Have they made changes to agency operations or processes? What have they tried that’s been effective?
- Collaboration: How do they feel about strategic partnerships? Do they have any in place, or have they considered them? What concerns or challenges do they have when partnering with other organizations? How have they made such relationships work well?
- In-Housing: How is their agency responding to the increasing prevalence of clients with in-house teams? What type of work is coming to agencies working with these clients? What challenges have they experienced working with in-house teams, and how have they addressed them?
- Specialization: How have they responded to the ever-greater importance clients see in agency specialization and expertise? How are they demonstrating their acumen and focus to prospects? What has worked to build their reputation and differentiation?
- Data: To what extent are they aware of the need for their agency to have first-party data, and what approaches are they using to build that asset for their agency?
What You Will Get
The results of the research will be published in March, ungated, for all to see and explore.
There will be a full report on the findings, an interactive data visualization of every question in the survey, and a webinar discussing the results.
Respondents will be anonymous, and those who complete the survey by Dec 15 can enter a drawing for a $500 Visa Cash Card.
How To Participate
Simply go to this link and complete your survey!
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
