Biz Dev During a Pandemic
Right now, things are tough. The marketing services industry, and the world, has been hit hard by the various side-effects of this pandemic. Social distancing, feelings of isolation, financial implications, and, of course, the loss of life, all weigh on everyone. However, businesses need to continue to operate and your agency can’t afford to shelve […]
Love the One You’re With
Business development is often looked at as the acquisition of new clients. However, the most important clients are the ones you already serve. Agencies should focus, now more than ever, on creating a relationship and experience that places their current clients as the highest priority. Current Clients Come First We can’t stress enough the importance […]
Preparing for Business Recovery: Ensuring Your Website Is Prospect Friendly
In the face of what only can be characterized as constant change, agencies everywhere are implementing their own contingency plans. One way to navigate this new landscape is to enhance your agency’s new business development readiness for the eventual economic recovery. A key aspect of that readiness is to ensure that your agency’s website is […]
Top Principles for a Prospect Friendly Website
Top principles to help agencies create prospect friendly websites
Win More Business with Virtual Presentations
By Robin Boehler & Stephen Boehler Covid-19 has changed our lives and our work. Business as usual has been interrupted, yet your clients and prospects are trying to remain truly operational. Agencies may find themselves in a pitch process that has become a virtual exercise. To capitalize on these opportunities, agencies need to adapt – and adapt quickly. […]
What to Do as COVID-19 Peaks
Agencies are weathering this storm. The most successful shops are doing these 10 things.
We’re All In This Together: How Agencies Can Help Their Clients Weather Covid-19
By: Steve Boehler & Matt Driscoll “Every brand is now in the business of public service.”– Ed Cotton, Creative Strategist Many companies are adapting their products, services and communications to be helpful to their communities as we await sunnier days ahead. Some manufacturers have retooled to produce medical supplies, restaurants are offering free meals and delivery service, and banks […]