Meeting with a prospect? The magic way for agencies to start a meeting.
We talk with agencies every day. Since we manage so many agency reviews on behalf of clients, agencies often want to talk and present us with their capabilities. They want to be sure they are on our radar. It makes sense. And we appreciate it. It’s part of our job! To best represent our clients […]
Agencies: Please don’t lead with your tools
We review numerous agency presentations annually, and we consider it a great privilege to witness the expertise of talented individuals discussing the clients we hold dear. There are, however, occasional missteps that hinder the potential bond between the agency and the prospective client. One prevalent issue is when agencies devote an excessive amount of pitch […]
Making magic from data with Grace Kite
By Steve Boehler with special guest Dr. Grace Kite How can marketers and their agencies use data to better serve their businesses? One key foundation of successful modern marketing is a deep knowledge of data and how to make data science better serve our understanding of customers, competitors and markets. Yet few marketers are well […]
Gini Dietrich & the PESO Model, 2024
By Steve Boehler with special guest Gini Dietrich Paid. Earned. Shared. Owned. Today, the idea of a holistic strategy guiding these different approaches is becoming more common by the day. However, it was not always that way. This thinking is less than twenty years old; basically a teenager! PR pro Gini Dietrich is one of […]
The client-agency effectiveness checklist
How can clients and agencies know they are ready for a great year together? We’ve written about the 3P’s that lead to effective client-agency relationships. The people need to be committed to the relationship and trained in all the skills needed to deliver great work that builds the business. Effective marketing and agency work needs […]
Is your agency ready to grow? Test yourself with the agency biz dev readiness checklist
Is your agency ready to grow this year? Doing great work and delighting your clients is essential. That great work creates referrals, references and in some cases even acclaim. But to grow you’ll need more than your great work. There are thousands of agencies in the US for clients to consider. How can your agency […]
5 Strategies for Successfully Navigating Client-Agency Partnerships in 2024
In the dynamic realm of marketing and advertising, where creativity and innovation set the stage, the client-agency relationship emerges as a driving force. As you gaze into the boundless possibilities of 2024, brace yourself for a journey filled with collaboration and triumph. Fasten your seatbelt, for this voyage promises both excitement and reward! Here, we […]
Year-end gifts clients & agencies really want from each other
The end of the year is just round the corner and last-minute shopping will pick up steam every day. Clients and agencies will often treat their partners to year end gifts large and small. It’s a lovely idea. But what do clients and agencies really need and want from each other? Here’s a list of […]
Dan White & powerful marketing visuals
By Steve Boehler with special guest Dan White If you are a marketer and you don’t know who Dan White is, you probably know his visuals. Dan White is a business innovator that expresses important, complex marketing theories in simple to digest, beautiful graphics. His ideas, frameworks and visualizations have influenced generations of marketing and […]
Leading effective client/agency relationships: the 3P’s
Client/agency relationships only last if both parties succeed. Of course, it was much easier to write that sentence than for clients and agencies to achieve success in real life. Maintaining a highly effective marketing & agency relationship these days requires skills, expertise, and approaches that cover many areas. A way to simplify this long but […]
