How to Win Your Next Client
From Build a Better Agency. With guest Steve Boehler. Mercer Island Group helps agencies better position themselves and sell more effectively by better bonding with prospects around the prospects’ needs. Listen
How to Be a Great Chief Marketing Officer
From “On Top of PR” with Jason Mudd. With guest Steve Boehler. Steve discusses what the CMO job consists of and what characteristics make a great CMO. Listen
How to Talk to Prospects to Win Their Business
From Build a Better Agency. With guest Robin Boehler. Robin loves making matches between agencies and clients. She thinks of the review process as a form of dating and loves helping agencies put their best feet forward. Listen
CMO checklist: before you run an agency review
The best work often comes from a long-standing client-agency relationship. The agency team has a deep understanding of the client’s business and brand, keeps a close eye on competition and knows which levers to pull to help their client succeed. This basic principle holds true for client-agency relationships of all types, from creative, media and […]
Better clients get better agency work: the checklist
Good clients get good work. We’ve been repeating that phrase for close to thirty years. We’ve seen it in action during our consulting engagements with hundreds of clients of all sizes and shapes. We’ve seen it in the results of the hundreds of annual 360 reviews we’ve conducted (clients and agencies evaluating each other) in […]
5 Strategies to Win: Small Agency of the Year
An agency can enjoy amazing benefits from winning Small Agency of the Year. The agency’s reputation grows! Team morale swells! The phone rings! And many Small Agency of the Year winners have gone on to enjoy incredible success. Given the importance of the award to building a small agency’s reputation, many small agency owners and […]
Small Agency of the Year: How the Winners Won
Small Agency of the Year winners enjoy many benefits from their hard work, talent and success. The agency team’s morale gets a huge boost. The award enhances the agency’s reputation. It’s evidence of both talent and success. It puts unknown agencies on the map and elevates known agencies to a new level of acclaim. It […]
Small Agency of the Year: Why agencies should apply, and why CMOs should care
At Mercer Island Group, we love agencies. The best agencies, with the best clients, can drive immense returns on a client’s investment and can change the entire future direction of brands and companies for the better. We not only love agencies, but we also love agencies of all sizes. And there is a special place […]
An update for CMOs on the US agency landscape
The holding companies have come roaring back from the pandemic, reporting strong year over year organic growth. WPP just reported +12% year over year organic growth for 2021. Publicis, Omnicom, Interpublic and Dentsu each reported year over year organic growth exceeding +10%. In a big industry, that is a great deal of added revenue! All […]
5 Questions CMOs should be asking their agencies
The economy is robust. CMOs everywhere remain as busy as ever. There is as much stress on growth and results as ever. Agencies are expected to produce more with less. The unique bond between senior marketer and agency remains one of the keys to success! Great agency relationships can help make a career, a hit […]