UScellular, the fifth-largest telecommunications network in the U.S., relies on its roster of agencies across advertising, media, PR, and other specialties to reach current and potential customers in 23 states. To keep such a complex marketing operation running at peak efficiency, Mercer Island Group runs an annual 360 process across the agency roster to uncover strengths, opportunities, and immediate action items for each relationship. We’re proud to have been working with UScellular on this important effort since 2008.