Great clients get great work.
The simple corollary to that statement is if you want great work from your agency, be a great client!
Here is a list of questions that the best clients routinely ask their agencies.
How can we be a better partner to the agency?
What should we be doing more of, and less of?
How can any of the following be improved:
– Our workflow
– Our briefs and briefing meetings
– The client team’s creative evaluation skills
– The client team’s feedback skills
– Our approval processWhat have you learned recently about:
– Our brand
– Our business
– Competition
– Customers
– Our productsIf we receive extra funding, how should it be spent?
What are the biggest obstacles we have to success?
What would you change if you were the client?
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Zillow Group, Microsoft, UScellular, Nintendo, Ulta Beauty, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
