Thanksgiving is the perfect moment to express gratitude – and we have so much to be thankful for!
At Mercer Island Group, we’re deeply appreciative of our wonderful clients as we close out a truly rewarding year. We feel especially lucky to work with the most talented team in our 35-year history.
As Thanksgiving approaches, we want to share a few appreciations and tips for making marketers and agencies’ lives easier and more rewarding.
We’re grateful for our clients, past and present.
You challenge us, inspire us, and make us better every day.
Thanks to the agencies who participate in our reviews – and to those still waiting for their chance.
Agency life isn’t easy, and we salute everyone who dedicates themselves to helping brands succeed.
We appreciate the true thought-leaders — those expanding industry knowledge through research, experience, and expertise.
Les Binet, Peter Field, Mark Ritson, Byron Sharp, Sarah Carter, Faris Yakov, Nick Manning, Kevin Goodwin, Billy Ryan, Dr. Grace Kite, Karen Nelson-Field… and so many more. If you want to get smarter, follow their work!
We’re grateful Mercer Island group was invited to partner with Campaign US and Trinity P3 Global Consultancy to bring vital pitch research to the U.S. though the State of the Pitch.
Together we’re working to improve agency search and the pitch process for everyone. Please add your voice to the state of the Pitch survey – your experience matters.
You can find the link to the 2025 survey here.
We’re also thankful for the tireless work of trade associations like the ANA, 4As, IPA, PRSA and many global colleagues.
These organizations lift up our industry and secure our future.
And a special shout-out to the journalists and media teams covering marketing and advertising – your reporting keeps us connected, informed and inspired.
We admire the entire crew! Special thanks to some of the folks that we’ve interacted the most with recently: Luz Corona, Cecilia Garza and Elena Lewis from Campaign. Michael Burgi and Sam Bradley of DigiDay. Brian Bonilla, Ewan Larkin and Lindsey Rittenhouse from Ad Age. Patrick Coffee from the New York Times. Lara O’Reilly from Business Insider. Olivia Morley from FusionFront Media.
Finally, we’re grateful for agency peer networks and associations that foster learning, support, and community – including Agency Management Institute, AMIN Worldwide, and all who advocate for our business.
And, of course we are ever so thankful for our team and our family.
Wishing everyone a wonderful Thanksgiving. Here’s to the people, ideas, hard work, and relationships that move our industry forward!
Robin Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Discover Financial Services, Viator, Sevrpro, Ulta Beauty, UScellular, Seabourn, Kaiser Permanente, Stop & Shop, Qualcomm, Giant Food, Brooks Running, and numerous others. She is an industry leader, captivating speaker and strategist that is often called upon to speak on a variety of marketing services and agency topics.
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.