In a landscape filled with over 15,000 agencies in the US – some estimates suggest even more than 37,000 – it’s clear that competition is fierce. So, what are the keys to securing new business in this crowded space?
After nearly thirty years of research into how agencies win and lose business opportunities, we’ve compiled our findings into one comprehensive resource: It’s Not About You: Winning New Business in a Crowded Agency World
This book provides agencies with everything they need to prepare for and execute pitches more effectively.
“It’s Not About You is a gift to ad agencies trying to win new business and do better work. I highly recommend it because nobody knows this stuff better than Steve and Robin.”
Mark Figliulo, CEO, FIG
If your agency is grappling with any of the following challenges, this book is for you:
- Distinctively positioning your agency
- Writing compelling case studies
- Making your website prospect friendly
- Steps to take when a pitch opportunity arises
- Building a pitch plan and calendar
- Reengineering an RFP
- Standing out during Q&A sessions
- Identifying key business issues
- Crafting a winning written proposal
- Running a prospect-friendly tissue session
- Delivering effective presentations
- Rehearsing to win
- Discussing financials
- Conducting successful pitch meetings or agency visits
Preorder now on Amazon! The book launches on January 20!
“Every agency new business professional should consider reading this book. With the experience that comes from having run hundreds of reviews, Robin and Steve have written a practical, common-sense playbook that can help agencies win more business. Not only is it a recap of many things agencies probably know, but may fail to execute during a review, it also includes a number of ideas that will likely be new for many readers. Given the energy, time, and expense an agency puts into participating in a review, it makes sense to leverage every advantage you can. This book is a great guide.”
Matt Kasindorf, American Association of Advertising Agencies
Preorder now on Amazon!
Robin Boehler, founder and partner at Mercer Island Group, has led consulting teams for clients across various sectors, including Discover Financial Services, Viator, Sevrpro, Ulta Beauty, UScellular, Seabourn, Kaiser Permanente, Stop & Shop, Amazon, Giant Food, and Brooks Running. She is an industry leader, captivating speaker, and strategist often solicited to speak on marketing services and agency topics.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support