Marketers and agency execs can kick off 2022 with this reading
Marketers and agency execs lead crazy, always-on lives. It’s hard to carve out time every week to stay current and to think ahead. Don’t worry – we’ve got you covered! We’ve assembled a number of our favorite articles that might help you get a head start on 2022. What are the basic “truths” that can guide […]
Barry O’Neil named to executive leadership role at Mercer Island Group (plus his advice to marketers and agencies!)
As we look ahead to what undoubtedly will be another exciting (crazy!) year, we are delighted to announce that Barry O’Neil has been promoted to an executive leadership role at Mercer Island Group. In his role as Director, Barry will continue to lead major client and agency engagements while overseeing the building of even better […]
Mercer Island Group’s Lindsay O’Neil named to executive leadership role (plus her advice to marketers and agencies!)
Marketers and agencies face both exciting and very tough challenges as they exit 2021 and look ahead to the new year – and Mercer Island Group’s Lindsay O’Neil will continue to be there to help guide their success. Lindsay has been promoted to an executive leadership role at Mercer Island Group and will be continuing […]
A recipe for better marketer and agency alignment and results: The Top to Top Call
Marketers face tougher jobs in 2022 than ever before. And they need to get every ounce of productivity and effectiveness from their agency investments. The impact on agencies is significant. In the past year there has been record CMO movement and CMO tenure has declined to its lowest levels in years. Agencies face a tougher […]
Thanksgiving thoughts for marketers and agencies
Thanksgiving in the US is just around the corner and it is a perfect time to be grateful. And marketers and agencies have so much to be thankful for! We are weathering the extended pandemic. The economy is essentially at full employment, and while that makes hiring difficult and inflation is on the rise, it […]
How Clients and Agencies can Win the “Virtual” Chemistry Check
As Mercer Island Group’s Robin Boehler likes to say, the pitch process is like dating. There are good dates, and bad dates. The virtual chemistry check has become a regular part of the dating process, and it will be costly for those that ignore this reality. Starting with the obvious: chemistry is important in a […]
5 Questions about CMOs & the C-suite with Huge’s Matt Weiss
Matt Weiss, President of Huge Brooklyn, has already put together quite a storied career and he’s still an up and coming talent. With a background leading global accounts at McCann like Mastercard, serving as chief of staff at KBS+ and global agency CMO at Havas, Matt has seen it all and stopped for a few […]
7 Qualities of Every Successful Client-Agency Partnership
Written by Lindsay O’Neil & Stephen Boehler There is much riding on the relationship between a company and their agency. The best work will come when the relationship is positive and respectful. Therefore, the client/agency relationship, when at its best, is a partnership like a good marriage. Both sides must be willing to work hard […]
Dooley Tombras on Connecting Data + Creativity for Business Results
Written by Stephen Boehler Dooley Tombras is a lot of things: third generation agency leader; a magnetic personality; passionate marketer; and boundlessly energetic. Recently, we spoke with Dooley about the path that took him and his agency to a very distinctive, successful positioning. The Tombras agency has been one of the fastest growing agencies in […]
Mark Figliulo on Storytellers for the Information Age
Mark Figliulo is not only one of the world’s most decorated and accomplished creatives, he’s as thoughtful and nice as they come. His FIG Agency has been growing rapidly since its inception and is routinely an AdAge A List firm. We were lucky to pry a few minutes of his time to hear him talk about positioning his agency for success.