Marketers & Agencies: Be our Valentine!
At Mercer Island Group, we LOVE marketing and advertising and PR and media and shopper… you get it! We LOVE marketers, and we LOVE agencies. And we LOVE to help them succeed. We are incredibly thankful to the people, their brands and agencies. Here’s why we would love marketers and agency execs to be OUR […]
Stay in shape: a daily marketing & ad workout
Want to stay in good shape? Have a daily workout plan. Eat well, exercise and keep up your emotional wellbeing. Want to stay in marketing shape? Commit to a daily marketing workout. It takes a plan and commitment, and the rewards are significant. Successful marketers and agency execs share a number of characteristics: They know […]
Agencies: want to grow? Don’t act small
Want to grow your agency? Look like you deserve to grow. Agencies that want to grow need to look the part. Many don’t. Many act small. It doesn’t have to be that way. Marketers that are looking for an agency want to be confident they have found the right partner. They want an agency that […]
Kindness, mercy and being a better leader
This is an article I never expected to write. Recent events and some troubling trends over the past thirty years have broken my silence about some important ingredients of sound leadership: kindness and mercy. Mean, recent public commentary, and cruelty for cruelty’s sake, have reminded me that we all deserve better leaders in all walks of […]
The Attention Economy: A Category Blueprint Discussion with Karen Nelson-Field
Written by Steve Boehler with Karen Nelson-Field Attention is an advertising topic that was big in the “olden days”. Modern research methods have brought the topic back with gusto in the past decade. Dr. Karen Nelson-Field’s research and her 2020 book The Attention Economy and How Media Works has been a wakeup call to marketers […]
Secrets of prospect-friendly agency websites Webinar February 25, 2025 1-2PM ET
Your website is your agency’s most essential marketing tool. Research has shown that 80% of B2B prospects identify potential partners independently before the provider even knows the prospect is looking. Their first stop in their search? The agency’s website. We see this daily in our work with agencies and clients. A prospect friendly website helps […]
Making Omnicom/IPG lemonade: 1 month later
It’s hard to believe that more than a month has already passed since the announced Omnicom acquisition of IPG. Much has been written. Much of it likely accurate! And yet, there are important topics that have not been well covered, like “what does an Omnicom or IPG client do right now” and “what do I […]
Win more business with strategic insights! Workshop in Denver March 11 & 12
The biggest account wins and the best campaigns are often driven by the best strategic insights. We see this daily in our work with agencies and clients. But… compelling insights are rare. A data point is not an insight. It’s data. Analysis of data is not an insight. Analysis is interpretation. It’s what you think […]
Be a better marketer by following these experts
The world is changing at such a crazy rate that it is hard to keep up with changes in technology, marketing, media and consumers. Topics like marketing, creative and media effectiveness, transparency, AI and attention are just a sampling of the areas that are challenging for any one marketer or agency exec to master. Luckily, […]
Year-end gifts clients & agencies really want
The year is about to wrap and pretty much everyone needs a break before diving into the new year and its challenges. Small gifts of chocolate, coffee and a spirit or two have been arriving at Mercer Island Group. So thoughtful and so unnecessary! Clients and agencies will often treat their partners to year end […]