Elements of a Great Case Study
Written by Stephen Boehler & Lindsay O’Neil Putting together an effective case study can seem like a daunting task. Instead of seeing it as a spotlight on your agency’s success, imagine it as template in which potential clients can start to see you as a possible partner to address their business issues. Imagine all the […]
Preparing for Business Recovery: Ensuring Your Website Is Prospect Friendly
In the face of what only can be characterized as constant change, agencies everywhere are implementing their own contingency plans. One way to navigate this new landscape is to enhance your agency’s new business development readiness for the eventual economic recovery. A key aspect of that readiness is to ensure that your agency’s website is […]
Win More Business with Virtual Presentations
By Robin Boehler & Stephen Boehler Covid-19 has changed our lives and our work. Business as usual has been interrupted, yet your clients and prospects are trying to remain truly operational. Agencies may find themselves in a pitch process that has become a virtual exercise. To capitalize on these opportunities, agencies need to adapt – and adapt quickly. […]
We’re All In This Together: How Agencies Can Help Their Clients Weather Covid-19
By: Steve Boehler & Matt Driscoll “Every brand is now in the business of public service.”– Ed Cotton, Creative Strategist Many companies are adapting their products, services and communications to be helpful to their communities as we await sunnier days ahead. Some manufacturers have retooled to produce medical supplies, restaurants are offering free meals and delivery service, and banks […]