Why Agencies Lose Pitches
Drawing from decades of running agency reviews, the Boehlers explain why clients can’t name agencies, how “about us” thinking sabotages pitches, and why strategy—not creative alone—is the real differentiator. Listen
How to Pitch and Win in 2026
How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group. From the Question Everything Podcast with Ashley Walters. Listen
Why It’s Not About You
What if the reason you’re not winning more new business has very little to do with your talent… your portfolio…or even your credentials? What if the pitch you’re preparing is focused on the wrong thing? Here’s the hard truth: winning pitches aren’t about you. Listen
On the Omnicom–IPG Deal and What It Means for Agencies
Olivia and Brian talk with Steve and Robin Boehler of Mercer Island Group as the industry absorbs one of the most disruptive weeks in recent holding company history Listen
How to Master the RFP Process and Land the Deal
From Better Experiences by Design with Susan Quinn. With Steve Boehler. How to Master the RFP Process and Land the Deal. Listen
What We Get Wrong About Agency Proposals and How to Fix It
From Build a Better Agency. With Emily Shapiro & Robin Boehler. Agency owners and leaders are no strangers to proposal writing. But despite our vast experience, there are things we still get wrong, and there is always something we can improve — especially as the industry shifts and changes so quickly. Listen
The Buying Journey of Your Agency’s Prospects
From Build a Better Agency. With Robin Boehler. Like every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and […]
How to Stand Out From Competitors
From “Predictive ROI.” With guests Robin & Steve Boehler. If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how to stand out from competitors and make your agency an easy yes for your right-fit clients and prospects. Listen
How to Ask for the Client’s Business
From Build a Better Agency. With Steve Boehler and Lindsay O’Neil. This episode will give you the inside look at how agencies present themselves (accidentally and on purpose) and the influence each nuance has on our prospects as they weigh one agency against the others. Listen
How Small Agencies Can Win Big Clients
From “Question Everything.” With guests Robin & Steve Boehler. Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast’s top consultancy firm helping both brands and agencies solve critical business and organizational challenges. Listen