How to Master the RFP Process and Land the Deal
From Better Experiences by Design with Susan Quinn. With Steve Boehler. How to Master the RFP Process and Land the Deal. Listen
What We Get Wrong About Agency Proposals and How to Fix It
From Build a Better Agency. With Emily Shapiro & Robin Boehler. Agency owners and leaders are no strangers to proposal writing. But despite our vast experience, there are things we still get wrong, and there is always something we can improve — especially as the industry shifts and changes so quickly. Listen
The Buying Journey of Your Agency’s Prospects
From Build a Better Agency. With Robin Boehler. Like every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and […]
How to Stand Out From Competitors
From “Predictive ROI.” With guests Robin & Steve Boehler. If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how to stand out from competitors and make your agency an easy yes for your right-fit clients and prospects. Listen
How to Ask for the Client’s Business
From Build a Better Agency. With Steve Boehler and Lindsay O’Neil. This episode will give you the inside look at how agencies present themselves (accidentally and on purpose) and the influence each nuance has on our prospects as they weigh one agency against the others. Listen
How Small Agencies Can Win Big Clients
From “Question Everything.” With guests Robin & Steve Boehler. Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast’s top consultancy firm helping both brands and agencies solve critical business and organizational challenges. Listen
Step 1 in Your Agency Search: Developing a Needs Assessment
No one decides to replace a marketing agency on a whim – the service and financial stakes are too high to take anything but a thoughtful, considered, and evidence-based approach. Once the decision to move on has been made, though, your approach to finding the right new agency should be no less thoughtful, considered, and […]
The Keys to Strong Client-Agency Relationships
Over the years, we’ve conducted hundreds of client-agency 360 reviews, a process wherein we talk to and survey clients and their agencies to find out what’s working, what’s not, and “where to go from here.” Recently, we dug through results of ten years of such reviews to find out what, if any, themes could be […]
Biz Dev Best Practices From the Client’s Side of the Room
From Build a Better Agency. With Robin Boehler. Business development is a topic that is always front-and-center for agency owners. So I’m welcoming back one of our most popular guests, Robin Boehler from Mercer Island Group, to talk to us about the observations she and her team have made as they work with both agencies […]
Winning With a Template
How to Write an RFI Response Without Starting From Scratch In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new […]