The Beatles.
Iconic. Immensely talented. Unprecedented success.
And behind all of that brilliance and success, there is a strategy that brands and agencies everywhere can benefit from.
The audience – their audience – often became part of the early Beatles experience through the band’s lyrics. In their music they spoke directly to their audience.
Think about some of the Beatles’ early lyrics:
- “I want to hold your hand”
- “If I fell in love with you”
- “and I’ll please you”
- “I’ll buy you a diamond ring”
- “From me to you”
- “I call your name”
- “You know I love you, I’ll always be true”
- “Do you want to know a secret”
- “She loves you”
You. The focus is not on the Beatles, but on their audience. The stories, the sentiment and the feeling are all directed to the listener.
And in that clarity and focus, there is learning for marketers and agency executives: speak simply and directly to your partner. Appeal directly to what they need. Be vulnerable and present.
Steve Boehler, founder, and partner at Mercer Island Group has led consulting teams on behalf of clients as diverse as Ulta Beauty, Microsoft, UScellular, Nintendo, Kaiser Permanente, Holland America Line, Stop & Shop, Qualcomm, Brooks Running, and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles, and Jif.
Mercer Island Group helps marketers and agencies succeed. Company leadership is as much at home with marketers and their C-Suites as in an agency’s boardroom. With marketers, Mercer Island Group is a top 5 agency search consultancy covering all types of agency relationships (creative, media, web, PR, experiential) and assists marketers with marketing organization structure, workflow and critical skill development (briefing, creative evaluation & feedback, etc.). The company also supports leading and aspiring agencies with positioning, pitch and strategy training and pitch support.