The Agency AI Arms Race Isn’t an Arms Race. It’s a Subscription.
Every holding company is telling clients they are investing hundreds of millions in AI. WPP: $400 million. Publicis: $326 million over three years, and $15.7 billion over a decade. Havas: $110 million a year. Dentsu: roughly $51 million per year. Big numbers. Confident numbers. Numbers designed to make an independent agency feel outgunned. So we […]