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Day: September 25, 2022

CMOs and agency execs can learn about customer centricity from the best (and worst) of Hollywood

Hollywood entertainment is a fascinating world. Huge mega hits often arrive side by side with financially disastrous movies. It’s a high stakes environment. What’s the key to success? I believe it is customer centricity, like in most (all?) markets and categories. Unfortunately, not all Hollywood directors understand this, to the detriment of their investors. Marketers […]

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