Jim Stengel and Steve Boehler Discuss the Famous P&G “If I Were a Brand Manager Today” Speech
Written by Steve Boehler with Special Guest Jim Stengel Yesterday we shared the text of the famous P&G “if I were a brand manager today” speech. The speech was delivered many times in the 1980s by Procter & Gamble’s Tom Laco and is one of the most famous marketing speeches in history. Jim Stengel and I […]