The Attention Economy: A Category Blueprint Discussion with Karen Nelson-Field
Written by Steve Boehler with Karen Nelson-Field Attention is an advertising topic that was big in the “olden days”. Modern research methods have brought the topic back with gusto in the past decade. Dr. Karen Nelson-Field’s research and her 2020 book The Attention Economy and How Media Works has been a wakeup call to marketers […]
Secrets of prospect-friendly agency websites Webinar February 25, 2025 1-2PM ET
Your website is your agency’s most essential marketing tool. Research has shown that 80% of B2B prospects identify potential partners independently before the provider even knows the prospect is looking. Their first stop in their search? The agency’s website. We see this daily in our work with agencies and clients. A prospect friendly website helps […]
Making Omnicom/IPG lemonade: 1 month later
It’s hard to believe that more than a month has already passed since the announced Omnicom acquisition of IPG. Much has been written. Much of it likely accurate! And yet, there are important topics that have not been well covered, like “what does an Omnicom or IPG client do right now” and “what do I […]
Win more business with strategic insights! Workshop in Denver March 11 & 12
The biggest account wins and the best campaigns are often driven by the best strategic insights. We see this daily in our work with agencies and clients. But… compelling insights are rare. A data point is not an insight. It’s data. Analysis of data is not an insight. Analysis is interpretation. It’s what you think […]
Be a better marketer by following these experts
The world is changing at such a crazy rate that it is hard to keep up with changes in technology, marketing, media and consumers. Topics like marketing, creative and media effectiveness, transparency, AI and attention are just a sampling of the areas that are challenging for any one marketer or agency exec to master. Luckily, […]
Year-end gifts clients & agencies really want
The year is about to wrap and pretty much everyone needs a break before diving into the new year and its challenges. Small gifts of chocolate, coffee and a spirit or two have been arriving at Mercer Island Group. So thoughtful and so unnecessary! Clients and agencies will often treat their partners to year end […]
How senior agency & marketing execs can find their next great job
How does a senior agency executive or marketer find “what’s next”? Finding a job when you’re fresh out of college or have limited experience is a pretty straightforward task. There also is a ton of advice readily available including some really fine books. Alas, no such guidance is readily available for the marketers and agency […]
Marketer checklist: effective agency relationships
Marketers have never been busier or had longer “to-do” lists. In such a stressful environment, it’s easy as a marketer these days to lose sight of some basics. And doing well at the basics can mean the difference between success and failure. Managing the agency roster involves a number of basic skills and practices, and […]
The best clients ask agencies the best questions
Great clients get great work. The simple corollary to that statement is if you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a better partner to the agency? What should we be doing more of, […]
Thanksgiving to marketers and agencies
Thanksgiving in the US is just a few days away and it is a perfect time to be grateful. There is much to be grateful about! The economy is essentially at full employment, inflation has subsided, and consumers have been spending. We can work from anywhere and often still enjoy the distinct benefits of an […]