Robin Boehler is a Partner at Mercer Island Group (MIG), a leading marketing management consulting firm dedicated to fostering success for both marketers and agencies. As part of a top 5 agency search consultancy in the U.S., Robin specializes in matching the right clients with the right agencies across all disciplines—including creative, media, web, and PR—while also enhancing client-agency workflow, briefing, and creative evaluation processes.

Robin brings a unique and highly sought-after perspective on client-agency effectiveness, honed through hundreds of sessions with executives from a “who’s who” of corporations including Starbucks, Brooks Running, Amazon, Ulta Beauty, Discover Financial Services, Hannaford, Holland America Line, Zillow Group, Citizens Bank, and Elevance Health. She routinely collaborates with CMOs, crafting strategies for significant business challenges and expertly facilitating the crucial “meetings after the meetings” that guide clients to their ideal agency partners.

In addition to her work with marketers, Robin counsels dozens of agencies annually on growth strategies. Her “Win More Business with Strategy” workshop is credited for helping many agencies secure their largest-ever clients. Robin is a frequent and respected speaker at industry events sponsored by organizations such as the ANA, 4As, Agency Management Institute and others.

With her wealth of experience and strategic insight, Robin Boehler is an invaluable resource for anyone navigating the complex world of marketing and agency partnerships.