How to Ask for the Client’s Business
From Build a Better Agency. With Steve Boehler and Lindsay O’Neil. This episode will give you the inside look at how agencies present themselves (accidentally and on purpose) and the influence each nuance has on our prospects as they weigh one agency against the others. Listen
How Small Agencies Can Win Big Clients
From “Question Everything.” With guests Robin & Steve Boehler. Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast’s top consultancy firm helping both brands and agencies solve critical business and organizational challenges. Listen
Biz Dev Best Practices From the Client’s Side of the Room
From Build a Better Agency. With Robin Boehler. Business development is a topic that is always front-and-center for agency owners. So I’m welcoming back one of our most popular guests, Robin Boehler from Mercer Island Group, to talk to us about the observations she and her team have made as they work with both agencies […]
How to Win Your Next Client
From Build a Better Agency. With guest Steve Boehler. Mercer Island Group helps agencies better position themselves and sell more effectively by better bonding with prospects around the prospects’ needs. Listen
How to Be a Great Chief Marketing Officer
From “On Top of PR” with Jason Mudd. With guest Steve Boehler. Steve discusses what the CMO job consists of and what characteristics make a great CMO. Listen
How to Talk to Prospects to Win Their Business
From Build a Better Agency. With guest Robin Boehler. Robin loves making matches between agencies and clients. She thinks of the review process as a form of dating and loves helping agencies put their best feet forward. Listen