It is NOT time for an agency review when…
Clients fire agencies every day. Some should be fired. Many shouldn’t. Good clients know how to weather temporary or occasional difficulties in their agency relationship on their way to achieving consistent long-term success. What issues should NOT trigger an agency review? It is NOT time for an agency review when:The agency has not received effective […]
It’s time for an agency review when….
In a perfect world, a client would never have to change agencies. We don’t live in that world. Clients need high performing agencies that they can count on day in and day out. Unfortunately, there are times when a client can’t count on their agency and for a number of sound reasons it can be […]
A mysterious marketing & agency superpower
Leading or working in a marketing organization is tough. Running or working in an agency is also challenging. Any kind of agency. Despite how tough these businesses can be, there is a mysterious superpower that many execs inherently possess and wield daily that can make all the difference to their businesses, organizations, partners, customers and […]
Better agency feedback delivers a more successful agency review
A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business. One of those critical steps is the timely delivery of clear and consistent feedback. The benefits are immense: the agencies have a better chance to show their best and you have […]
How to write agency proposals that win
Your agency is terrific, but your proposals aren’t. You have a talented team. Your work is smart. Clients love you. You get asked to write proposals. Despite all that talent and success, your proposals simply aren’t winning enough new business. Maybe you aren’t winning enough, or winning the big ones, or winning the ones you […]
Hiring a Search Consultant? Ask these Questions
You need to hire an agency. Something happened. Maybe sales, revenue or market share are declining. Perhaps there is new competition threatening your business. Or you have new needs that your current agency can’t support. Maybe your current agency isn’t cutting it. Your firm may have new leadership, or maybe you are the new leader […]
Dull ads waste billions $
Is your advertising driving your business ahead, enhancing brand equity and building market share? Most advertising does not do those things. Most is readily forgettable and is wasting much of the media investment supporting it. But there is hope! Hot off the presses: The Extraordinary Cost of Dull is a must read whitepaper and must […]
How to boost your brand
Are you investing in your brand, yet your business is not responding? Or are you working in a business that is stuck with a low ceiling because of a predominant focus on performance marketing? Perhaps your company has a sales-driven culture and it’s hard to get enhanced brand investment. Maybe you face tough competition and […]
Agencies behaving badly
Clients catch a lot of well-deserved flack in agency land. 180-day terms! Negotiating down to near unprofitability! 6- or 9-month reviews! Short agency tenure! Focus on hours and not results! There is a lot of truth to how some (a small number, I believe) clients have behaved very, very poorly at the expense of the […]
What advertisers must know about MFA sites
So much has been written about both the effectiveness of programmatic advertising as well as the chaotic, costly and broken digital supply chain that is difficult to know how to think or feel about programmatic. The ANA jumped into the fray a few months ago with some very helpful counsel in their “Programmatic Media Supply […]
