Zillow was in a state of transformation, shifting from a website where people looked up house estimates to an end-to-end partner in the home buying and renting process. To support this consumer-centric shift, Mercer Island Group helped the company select new advertising and digital agencies. After the fact, what the company still lacked was an efficient way for their agency partners to contribute to these new marketing strategies and get Zillow’s brand and creative messaging out into the world. Zillow needed a better, more integrated workflow for their marketing efforts to have the maximum impact. They needed new, repeatable processes in place that would ensure a successful transformation, as well as recognition by (and results in!) the marketplace.