The Buying Journey of Your Agency’s Prospects
From Build a Better Agency. With Robin Boehler. Like every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and […]
Key learning from speed dating 36 indie agencies in an afternoon
The 4As hosted a fascinating effort last week in Austin as part of MPF 2025: they programmed an afternoon of speed dating for agencies and search consultants. Thirty-six fine agencies met individually with several of the country’s top agency search consultants. MPF stands for the 4A’s “Management Practitioners Forum”, an event that brings together leaders […]