Holdco clients: take charge in 2025

Holdco clients: take charge in 2025

The world of large agency holding companies has lost its collective mind in the past 6 to 12 months.  Publicis led the way with an ever-increasing emphasis on principal buying and centralized teams working across differing agency brands.  Omnicom then ate IPG in an attempt to seemingly enjoy even more nontransparent media practices and headcount […]