What questions are the big Holdcos dodging about Principal Media?
Here are 16 of them! There is a lot of press about Principal Media operations of the big Holding Companies. Experts like former Ebiquity leader Nick Manning, the ANA’s Bill Duggan and the fine folks at Digiday, Mi-3 and AdExchanger have covered the ground pretty thoroughly. And despite all of that knowledge and mental muscle, […]
It pays for agencies and marketers to be gracious
One of the most endearing qualities in business is the ability to be gracious. This is especially true when things don’t go our way. It’s an attractive quality and it pays dividends in our work and relationships. At a recent agency conference, a presenter declared that agencies pitching new business should not say “thank you […]