How to Fix Marketing Leader Tenure: Develop Effective Proxies
When SpencerStuart released their annual CMO Tenure Study earlier this year, we saw a continued decline in average CMO tenure. Average tenure declined to its lowest point since 2009, and median tenure fell to 25.5 months, the lowest on record. Source: Mediapost, 2021 And it’s not just CMO tenure that has been challenged. Major agencies […]
