How P&G Execs Historically Role Modeled Customer Intimacy

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Last week I wrote about how, as a young brand marketer at Procter & Gamble, word spread around the company that CEO John Smale would listen to tapes of consumer calls everyday in his car on his drive home in the evening.   The. CEO. Listening to consumer calls.   That was astounding!   I wrote about how soon after, many Brand Managers were mimicking Mr. Smale’s behaviors. We found out that […]